by Julia McCoy | Feb 27, 2020 | Content Strategy
“You HAVE to do video!” How many times have you heard that one? Well, there’s some truth to it. YouTube has over 2 billion active monthly users who watch over a billion hours of content each day – it’s the second largest search engine. Plus, high-quality video content...
by Julia McCoy | Feb 20, 2020 | Content Strategy
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you love creating a content strategy. Maybe you’re wondering to yourself, do I have what it takes to...
by Julia McCoy | Feb 6, 2020 | Content Strategy
In this modern age, the jobs we’ve known for decades are blurring at the edges. They’re fusing into each other to create brand-new hybrids unknown a hundred (or even 50) years ago. And what’s surprising is people who manage to snag one of these hybrid jobs enjoy a...
by Julia McCoy | Jan 30, 2020 | Content Strategy
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught me something: Many emerging content strategists still need to learn the basics. And not just learn the basics...
by Julia McCoy | May 29, 2019 | Content Strategy
Content marketing and strategy aren’t new concepts. The act of telling stories to build relationships with customers goes back hundreds of years. So does the use of strategic content to grow businesses. Content Marketing Institute lists some of the earliest uses of...
by Julia McCoy | Jan 25, 2019 | Content Strategy
Content marketing is no joke. When you win with content (especially through building a strong digital content strategy, which we’ll explore soon), you win in big ways. So, how do you make sure your chances of winning with content marketing are always higher?...
