The experts behind the course
Lead Course Instructor & Creator
Julia McCoy is a serial entrepreneur and content marketer, with a knack for writing, creating and building successful ventures through content marketing. Back in 2011, she founded her content agency, Express Writers after dropping out of college, with nothing but a hope, dream, and $75. Her team now has over 55 members on staff, works with hundreds of clients, including Forbes 500 names, and has earned over $4 million in revenue.
Julia’s primary marketing avenue for her multi-million dollar, self-started content agency has always been practical content marketing. In 2017, she developed her Practical Content Strategy Certification Course from the cores of internal training she built for her own writing team years ago.
In 2016, Julia was the named top #33rd content marketer nationwide. She’s the author of two self-published best sellers: So You Think You Can Write? The Definitive Guide to Successful Online Writing, and Practical Content Strategy & Marketing, the guidebook for the course you’re reading about. Both have been read in more than 90 countries. She’s also the host of The Write Podcast on iTunes, and Twitter Chat #ContentWritingChat.
Steve Rayson, CoFounder, BuzzSumo
Teaching: An Intro to Great Headline & Topic Discovery
As co-founder of the leading content marketing tool BuzzSumo, Steve Rayson has established himself as a thought leader in all things content-related. He’s an entrepreneur with a long and impressive career of smart investments and great business in the content marketing industry.
He offers a unique perspective as a true influencer in the field, making him the perfect choice for anyone seeking valuable info on topic and headline discovery.
Steve will be using his experience and finely-tuned knowledge of the industry to relay words of wisdom in An Intro to Great Headline and Topic Discovery, two valuable educational topics for any content creator or marketer.
Sujan Patel, Digital Marketing Expert
Teaching: Content Promotion
“The ‘real-world,’ ROI-focus of Julia’s new course is a reason I’m excited to contribute, and add my process and knowledge of content promotion skills and tactics. The most common reason why content fails is because of lack of traction or traffic. Now, with Julia’s course, you get to learn my tactics so you never have this problem.”
Sujan Patel is one of digital marketing’s most distinguished influencers.
In 13 years at the top, this prolific blogger co-founded the growth marketing agency WebProfits and has helped create several successful software companies including Narrow, Quu and Mailshake.
His marketing wisdom has been called upon by major Fortune 500 players including Salesforce and Mint. Incredibly, Sujan still finds time to contribute at least six posts per week to publications like the Wall Street Journal, Forbes, Inc, and Entrepreneur Magazine.
Sujan has helped almost 200 entrepreneurs grow their businesses with expert marketing advice. His book, Growth Hacking, 100 Days of Growth, is an international best-seller.
Michele Linn, VP of Content, at CMI
Teaching: Content Marketing Strategy & Blogging
With two decades of experience and multiple awards under her belt, , Michele Linn is regarded by many to be a thought leader in the industry, even heralded as a ‘corporate visionary.’
Michele was one of the first employees at Content Marketing Institute, and quickly ascended to the role of Director of Content Development.
CMI is a behemoth in the industry and has proved to be the perfect stage for Michele’s content-focused strategies to truly flourish.
In addition to the daily blog, CMI produces a variety of white papers, eBooks, and research papers and studies based on content marketing.
Michele was in charge of it all.
Today, she is the Vice President of Content at Content Marketing Institute, and is undoubtedly one of the most highly respected authorities on content marketing.
She has published hundreds of articles, spoken at numerous industry events, and was named one of Folio’s Top Women in Media
You can learn from her expertise in two separate lessons during the course, both of which are content marketing-focused: How CMI Was Built Through Content & Practical Content Marketing Strategy Tips and You Need a Blog: Ground Rules of Creating a Tangible Blogging Plan.
Ryan West, CSM, SEMrush
Teaching: Keyword Research & Reporting
When it comes to keyword research, SEMrush are at the forefront of the industry.
Customer Success Team Lead Ryan West has been at the helm of that success, which puts him in the position to deliver priceless advice on how to use this essential content strategy tool.
Ryan started his career in SEO at Pipeline Interactive, a website design company based in Lebanon, PA. After helping a variety of e-commerce clients boost their websites with valuable contenthe then co-founded Absolute Usability, before taking the role of Customer Success Specialist at SEMrush.
His specialization in keyword discovery and research primed him for success and he was soon promoted to Customer Success Team Lead where he established himself as the go-to for all things SEO.
Given Ryan’s insider knowledge of all that SEMrush has to offer, he’ll be contributing to a few lessons, spread throughout several classes: an overview of how to find a great keyword, live tutorials of how to pull keywords for different brands with different goals, and how to track your rankings and set up competitor research in SEMrush.
Dan Levy, Content Director, Unbounce
Teaching: Content Investment
Content Director of Unbounce Dan Levy has a rich history of global marketing from media think tanks to fast-growing tech startups.
With roots in formal journalism training, Dan graduated from Boston University where he had been instrumental in several undergraduate writing workshops.
After college, Dan worked as a correspondent for the New London Day paper and blogger for Masc Magazine before moving on to Spafax, an international content marketing agency. It was there that he founded Sparksheet.
The company’s multiplatform magazine has since went on to win a host of industry awards in media and marketing.
Dan progressed to Content Director at Unbounce, a Montreal-based marketing platform that helps marketers quickly launch high-quality landing pages to boost conversions.. During his time at Unbounce, Dan led the content marketing team as they grew the company to widespread acclaim.
In the course, Dan will teach you how to turn your everyday blogging efforts into real-life profit. You can look forward to his personal story from the early days, of how Unbounce made ROI happen through blogging.
Shani Taylor, CSM, Airtable
Teaching: Advanced Editorial Calendar Building
With a dual MBA from Northwestern University’s Kellogg School of Management Shani is well qualified to lecture on the intricacies of content marketing in the business world.
She brings a mix of extensive formal education along with real world experience to impart cutting-edge insight that’s guaranteed to enhance your content strategy.
In fact, she’s already helped hundreds of customers solve their editorial calendar pain points in her current role at Airtable. Shani will be bringing this in-depth knowledge of editorial calendar strategy to the course in the Advanced Editorial Calendar Building Tutorial. This gives you an expert-level look at what it takes to plan out your editorial calendar for maximum success.