by Julia McCoy | Apr 23, 2020 | Content Strategy
As a fresh content marketer, content tools for marketing can get confusing – fast. Which ones are must-haves? Do features overlap? Do you really need more than one SEO tool? Trust me, even seasoned strategists don’t have all the answers and often get confused over the...
by Julia McCoy | Apr 16, 2020 | Content Strategy
I’m not exaggerating: There are far more than 500 million blogs online in existence today. 🤯 Each day alone, an average of four to five million blog posts go live. That’s over 3,000 blogs a minute! So, should you even bother blogging at all? 🤷🏼♀️ How the heck are you...
by Julia McCoy | Apr 9, 2020 | Content Strategy
What if I told you quality content isn’t enough to gain you content marketing success? Because the truth is, it’s not. You can post tons of content online, but unless it’s backed by content strategy, it’ll be like going on a journey without a set destination and map....
by Julia McCoy | Apr 2, 2020 | Content Strategy
Content marketing is easily the hottest field in digital marketing right now – and there’s a BIG demand for content strategists. According to the Content Marketing Institute’s 2020 B2B Content Marketing Report, almost half of all businesses expect to ramp up their...
by Julia McCoy | Mar 26, 2020 | Content Strategy
Everyone knows that you need great content to be successful online, but having great content is only half the equation. The other half is what you do with it, how you apply it as part of your overall marketing strategy. Here’s why: As of January 2020, there are 4.5...
by Julia McCoy | Mar 12, 2020 | Content Strategy
Since you started your blog, you’ve produced a ton of posts. They’re all quality pieces addressing relevant topics. What’s more, they’re everything blogs are supposed to be. They’re long-form, in-depth, and optimize low-competition keywords. So, why aren’t your...