by Julia McCoy | May 21, 2018 | Content Strategy
My exponential business growth in the last few years at Express Writers was no accident. It wasn’t magic, voodoo, or happenstance. And it certainly wasn’t luck. Rather, our success jumped ahead because of the content marketing strategy I put in place in 2016. This is...
by Julia McCoy | Mar 15, 2018 | Content Strategy
One of the most common questions I receive from members of my Facebook community is: “What specific skills do I need to succeed as a Content Strategist today?” And while I could easily rattle off dozens of skills to answer this question, doing so would almost...
by Julia McCoy | Dec 22, 2017 | Content Strategy
Want success with content marketing? You need a content strategy. One without the other never works. I repeat… Never. You can’t build a house without blueprints, tools, and a plan. Similarly, you can’t build your content marketing without a stellar strategy....
by Julia McCoy | Nov 28, 2017 | Content Strategy
It’s inevitable. Every time you go to a job board to browse potential content strategist jobs to apply to, they all list the same requirements. But they all want the same thing. They all want applicants that have skills AND experience. The thing is, if you don’t have...