Everyone knows that you need great content to be successful online, but having great content is only half the equation. The other half is what you do with it, how you apply it as part of your overall marketing strategy. Here’s why: As of January
Since you started your blog, you’ve produced a ton of posts. They’re all quality pieces addressing relevant topics. What’s more, they’re everything blogs are supposed to be. They’re long-form, in-depth, and optimize low-competition keywords. So, why aren’t your posts getting the engagement you expected?
“You HAVE to do video!” How many times have you heard that one? Well, there’s some truth to it. YouTube has over 2 billion active monthly users who watch over a billion hours of content each day – it’s the second largest search engine. Plus,
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you love creating a content strategy. Maybe you’re wondering to yourself, do I have what it takes to become a professional content marketing
In this modern age, the jobs we’ve known for decades are blurring at the edges. They’re fusing into each other to create brand-new hybrids unknown a hundred (or even 50) years ago. And what’s surprising is people who manage to snag one of these hybrid
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught me something: Many emerging content strategists still need to learn the basics. And not just learn the basics either. They
Content is king, which makes your content strategy the parliamentary system. 👑 Your content strategy “governs, manages, and guides the principles of your overall content marketing.” (Practical Content Strategy & Marketing) Developing a content strategy is the way to keep your kingdom running smoothly. Consider
Content marketing and strategy aren’t new concepts. The act of telling stories to build relationships with customers goes back hundreds of years. So does the use of strategic content to grow businesses. Content Marketing Institute lists some of the earliest uses of content marketing in
Content marketing is no joke. When you win with content (especially through building a strong digital content strategy, which we’ll explore soon), you win in big ways. So, how do you make sure your chances of winning with content marketing are always higher? With a
It’s no secret that a content strategy training course can give you leverage over a lot of other writers, strategists, and website owners out there. But do you really need to pay for a full-blown course? Can’t you just learn this stuff for free online?