This post was originally published in June, 2018 and updated in November, 2020. There’s no better time than right now to get into digital marketing. Digital marketing has been one of the top ten industries for over a decade, and it’s showing no signs of
Does your brand have a content differentiation factor? I talk about it a lot – and there’s a reason for that. Your content differentiation factor (CDF) is your key to standing out from the 500 million blogs on the internet today. Without it, you look
As growth-oriented, savvy marketers… Things move fast. We need our information to come at us fast, too. …Ain’t nobody got time for digging through charts and crunching numbers. 💁🏼♀️ Our metrics should tell us about our brand growth in a glance so that we can
Looking for the best books on content strategy? Good luck. Type “content marketing” into Amazon and you’ll get about 5,000 results. If you try “content strategy,” you’ll do a bit better at a mere 4,800 results. How do you know what’s worth reading? To be
This post was originally published in March 2018 and updated in August 2020. Let’s say you’re on a quest to find out this year’s top content strategy skills. (It’s a digital world these days, with Google’s search traffic alone ballooned up to double, and the
You’ve heard it a ton of times. “Know your audience.” “Marketing to everyone is marketing to no one.” “Speak directly to your target market.” The only problem? You don’t know who your target market is. And if you think this is a big problem, you’re
This post was originally published in September, 2018 and updated in June 2020. It’s no secret that a content strategy training course can give you leverage over a lot of other writers, strategists, and website owners out there. But do you really need to pay
This post was originally published in November, 2019 and updated in June, 2020. Content is king, which makes your content strategy the parliamentary system. 👑 Developing a content strategy is the way to keep your kingdom running smoothly. Consider this: As of January 2020, there are
As a fresh content marketer, content tools for marketing can get confusing – fast. Which ones are must-haves? Do features overlap? Do you really need more than one SEO tool? Trust me, even seasoned strategists don’t have all the answers and often get confused over
I’m not exaggerating: There are far more than 500 million blogs online in existence today. 🤯 Each day alone, an average of four to five million blog posts go live. That’s over 3,000 blogs a minute! So, should you even bother blogging at all? 🤷🏼♀️
