Content marketing and strategy aren’t new concepts. The act of telling stories to build relationships with customers goes back hundreds of years. So does the use of strategic content to grow businesses. Content Marketing Institute lists some of the earliest uses of content marketing in
Content marketing is no joke. When you win with content (especially through building a strong digital content strategy, which we’ll explore soon), you win in big ways. So, how do you make sure your chances of winning with content marketing are always higher? With a
It’s no secret that a content strategy training course can give you leverage over a lot of other writers, strategists, and website owners out there. But do you really need to pay for a full-blown course? Can’t you just learn this stuff for free online?
Digital marketing is a hot industry. Hot – like ghost chili pepper hot. Way back in 2015, it was one of the top ten industries for earning potential. Of course, since then, the industry has continued to explode. As such, the demand for skills in
My exponential business growth in the last few years at Express Writers was no accident. It wasn’t magic, voodoo, or happenstance. And it certainly wasn’t luck. Rather, our success jumped ahead because of the content marketing strategy I put in place in 2016. This is
One of the most common questions I receive from members of my Facebook community is: “What specific skills do I need to succeed as a Content Strategist today?” And while I could easily rattle off dozens of skills to answer this question, doing so would
Want success with content marketing? You need a content strategy. One without the other never works. I repeat… Never. You can’t build a house without blueprints, tools, and a plan. Similarly, you can’t build your content marketing without a stellar strategy. The strategy directly influences
It’s inevitable. Every time you go to a job board to browse potential content strategist jobs to apply to, they all list the same requirements. Some say it like this… While others say it like this… But they all want the same thing. They all