This post was originally published in June, 2018 and updated in July, 2020. There’s no better time than right now to get into digital marketing. Digital marketing has been one of the top ten industries for over a decade, and it’s showing no signs of
You’ve heard it a ton of times. “Know your audience.” “Marketing to everyone is marketing to no one.” “Speak directly to your target market.” The only problem? You don’t know who your target market is. And if you think this is a big problem, you’re
Looking for the best books on content strategy? Good luck. Type “content marketing” into Amazon and you’ll get about 5,000 results. If you try “content strategy,” you’ll do a bit better at a mere 4,800 results. How do you know what’s worth reading? To be
This post was originally published in September, 2018 and updated in June 2020. It’s no secret that a content strategy training course can give you leverage over a lot of other writers, strategists, and website owners out there. But do you really need to pay
This post was originally published in November, 2019 and updated in June, 2020. Content is king, which makes your content strategy the parliamentary system. 👑 Developing a content strategy is the way to keep your kingdom running smoothly. Consider this: As of January 2020, there are
As a fresh content marketer, content tools for marketing can get confusing – fast. Which ones are must-haves? Do features overlap? Do you really need more than one SEO tool? Trust me, even seasoned strategists don’t have all the answers and often get confused over
I’m not exaggerating: There are far more than 500 million blogs online in existence today. 🤯 Each day alone, an average of four to five million blog posts go live. That’s over 3,000 blogs a minute! So, should you even bother blogging at all? 🤷🏼♀️
What if I told you quality content isn’t enough to gain you content marketing success? Because the truth is, it’s not. You can post tons of content online, but unless it’s backed by content strategy, it’ll be like going on a journey without a set
Content marketing is easily the hottest field in digital marketing right now – and there’s a BIG demand for content strategists. According to the Content Marketing Institute’s 2020 B2B Content Marketing Report, almost half of all businesses expect to ramp up their spending on content
Everyone knows that you need great content to be successful online, but having great content is only half the equation. The other half is what you do with it, how you apply it as part of your overall marketing strategy. Here’s why: As of January
