This post was originally published in September, 2018 and updated in May, 2020. It’s no secret that a content strategy training course can give you leverage over a lot of other writers, strategists, and website owners out there. But do you really need to pay
As a fresh content marketer, content tools for marketing can get confusing – fast. Which ones are must-haves? Do features overlap? Do you really need more than one SEO tool? Trust me, even seasoned strategists don’t have all the answers and often get confused over
I’m not exaggerating: There are far more than 500 million blogs online in existence today. 🤯 Each day alone, an average of four to five million blog posts go live. That’s over 3,000 blogs a minute! So, should you even bother blogging at all? 🤷🏼♀️
What if I told you quality content isn’t enough to gain you content marketing success? Because the truth is, it’s not. You can post tons of content online, but unless it’s backed by content strategy, it’ll be like going on a journey without a set
Content marketing is easily the hottest field in digital marketing right now – and there’s a BIG demand for content strategists. According to the Content Marketing Institute’s 2020 B2B Content Marketing Report, almost half of all businesses expect to ramp up their spending on content
Everyone knows that you need great content to be successful online, but having great content is only half the equation. The other half is what you do with it, how you apply it as part of your overall marketing strategy. Here’s why: As of January
Since you started your blog, you’ve produced a ton of posts. They’re all quality pieces addressing relevant topics. What’s more, they’re everything blogs are supposed to be. They’re long-form, in-depth, and optimize low-competition keywords. So, why aren’t your posts getting the engagement you expected?
“You HAVE to do video!” How many times have you heard that one? Well, there’s some truth to it. YouTube has over 2 billion active monthly users who watch over a billion hours of content each day – it’s the second largest search engine. Plus,
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you love creating a content strategy. Maybe you’re wondering to yourself, do I have what it takes to become a professional content marketing
In this modern age, the jobs we’ve known for decades are blurring at the edges. They’re fusing into each other to create brand-new hybrids unknown a hundred (or even 50) years ago. And what’s surprising is people who manage to snag one of these hybrid
