Within the first year, approximately 20% of small businesses will fail. By the end of five years, half will fail. After 10 years, 70% of small business owners will have failed. If you’re an entrepreneur, how are you going to break free of the small business failure...
Content writer. Content strategist. Content marketer. Content strategy consultant…? It seems like new specialists are popping up in our industry every single day. The content strategy consultant is the most recent newcomer, and this multi-talented professional packs a...
This post was originally published in June, 2018 and updated in July, 2020. There’s no better time than right now to get into digital marketing. Digital marketing has been one of the top ten industries for over a decade, and it’s showing no signs of slowing. According...
You’ve heard it a ton of times. “Know your audience.” “Marketing to everyone is marketing to no one.” “Speak directly to your target market.” The only problem? You don’t know who your target market is. And if you think this is a big problem, you’re right. In fact: 51%...
Looking for the best books on content strategy? Good luck. Type “content marketing” into Amazon and you’ll get about 5,000 results. If you try “content strategy,” you’ll do a bit better at a mere 4,800 results. How do you know what’s worth reading? To be honest,...
This post was originally published in November, 2019 and updated in June, 2020. Content is king, which makes your content strategy the parliamentary system. 👑 Developing a content strategy is the way to keep your kingdom running smoothly. Consider this: As of...
