This post was originally published on June 21, 2018 and completely updated with fresh information on March 19, 2020. If content marketing is a ship, then the content marketing manager is its captain. 🚢⚓ For any content marketing endeavor to sail, this leadership role is vital. The
This post was originally published on October 12, 2018 and completely updated with fresh stats and facts March 5, 2020. We’ve heard it tons of times. “A college education is the key to a successful, financially secure future.” And maybe it was true 20 years
B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers. It’s a pathway for businesses serving other businesses to drum up traffic, prospects, and committed buyers. However, if you’re reading
Your content is the first product your customer buys. Marketing, conversions, sales… everything starts with writing. Your web content is a greeting. It’s that initial handshake 🤝 with your readers, your subscribers, your customers. With the number of marketers, solopreneurs, brands, and publishers building websites
Ain’t no party like a content marketing party ’cause a content marketing party don’t stop. 💥 Well, that’s not entirely true. Content Marketing World 2019 has ended, but the fun is just getting started, because now we get to implement everything we’ve learned! The convention
There’s a huge problem in modern-day content marketing. It’s not in how many adopters there are. Not at all. (In fact, 93% of B2Bs are doing content marketing.) It’s not in the conversion rates – organic content marketing is at an all-time high, if you
This March, the curriculum for our All-Access students received an update!
Marketing is an evolving science. The terms we use and the approaches we take change over time. Some concepts and strategies that were once paramount to success have been made obsolete. Time and better options have taken older concepts like the sales funnel and changed
If you’re a business online, no matter your standing or status in your industry, you need content marketing. Not only is it today’s modern marketing – but it’s also the way to boost your brand presence, build trust with your niche audience, and nurture visitors so
More than likely, you’ve landed here because you’re thinking about taking an online content marketing course. Or you’re at least interested in the job description and skills involved with being an online content strategist/marketer. First of all, congrats! This is a big step towards leveling
