Spring 2019 Updates to The Content Strategy & Marketing Course Curriculum
This March, the curriculum for our All-Access students received an update!
Introducing the Marketing Lifecycle: An Evolved Take on The Sales Funnel
Marketing is an evolving science. The terms we use and the approaches we take change over time. Some concepts and strategies that were once paramount to success have been made obsolete. Time and better options have taken older concepts like the sales funnel and changed
How to Choose Between Content Marketing Companies (What to Look for to Get the Best Content for Your Buck)
If you’re a business online, no matter your standing or status in your industry, you need content marketing. Not only is it today’s modern marketing – but it’s also the way to boost your brand presence, build trust with your niche audience, and nurture visitors so
10 Critical Ideas, Tools, and Concepts You Should Be Learning from a Content Marketing Course
More than likely, you’ve landed here because you’re thinking about taking an online content marketing course. Or you’re at least interested in the job description and skills involved with being an online content strategist/marketer. First of all, congrats! This is a big step towards leveling
Is College Worth the Cost? A Look at Today’s Education Landscape
College. It’s a rite of passage. A no-brainer. Everyone should get a college education. …Right? Not so fast. The outcomes of attending a four-year college look a lot different now versus 20 or 30 years ago. It went from “You’re guaranteed a job with a
Is Your Content Marketing Team Really Working for You?
If you outsource your content marketing services, I’m going to ask you one crucial question: “Are you not experiencing real ROI (leads, sales, Google rankings) from your outsourced content marketing services?” You could be losing out if you’re buying content marketing services. Let me clarify.
Content Marketing Ideas: How to Come Up with Catchy Topics Across Platforms
Is your well of content inspiration everlasting? Or are you currently staring into the bottomless, black abyss of the idea void? If you’re in the second camp, you’re not alone. One of the top concerns for content marketers is project management flow, of which the
So You Want to Be a Content Marketing Manager? 3 Skillsets to Have & What the Job Market is Like
If content marketing is a ship, then the content marketing manager is its captain. For any content marketing endeavor to sail, this leadership role is vital. The content marketing manager steers the ship, directs the crew, and manages/tracks/measures how that ship reaches its destination. It’s
Blog Topic Ideas: 4 Free Strategies for Finding Your Next Best Topics
Coming up with new blog topic ideas can be tricky. And it’s often just as, if not more, difficult than actually creating the content. But it doesn’t have to be that way. There are easy, and free, ways to find topic ideas for your next
5 Easy Ways to Step Up Your Content Marketing Game this Year
Is your content marketing feeling a little samey, dull, or blah? Are you doing some good stuff, but your results are still plateauing? It’s time to step it up. Marketers who go the extra mile get extra traffic, clicks, visits, comments, likes, shares, sign-ups, and
