You’ve heard it a billion times. Robots will one day rule the world. …They’ll take over our jobs, fill our innate human needs, and maybe even replace us like we replaced the dinosaurs. 🦕 But usually, you laugh it off. I mean, you’ve seen how
It’s always a huge honor to mentor talented individuals and help them improve their content marketing skills. What’s great about mentoring isn’t the feeling that I’m better than someone else. Because I’m not. I simply started first, so I made all the mistakes first. The
This post was originally published in May 2018 and updated in August 2020. Coming up with new blog topic ideas is tricky. In fact, the actual writing process is easier than racking your brain for fresh and exciting blog topic ideas! But it doesn’t have
Content marketing is everywhere these days … or is it? Type “what is content marketing” into Google and you’ll get 2.98 billion results. As far back as page 14, you’re still getting results that have that longtail keyword in the meta description. That isn’t surprising
This post was originally published in April, 2018 and updated in July, 2020. Ever feel like your content marketing efforts are okay at best? Now and then, a reader opts in to your email list. You’re making juuuust enough sales to keep your brand surviving.
Facts: If you don’t have any content marketing goals, you’re wasting your time cranking out fresh content each week. What?? 🤯 …It’s true. It’s even more frustrating if your content is beautifully written. It could be unique, inspiring, and engaging. It’s the kind of creative
Wondering how to position your brand? Not sure who or what you’re targeting? Or, are you struggling with content planning and creation? I’m willing to bet you a pretty penny or three it’s because you don’t have any marketing personas created. 💰 Personas are a
The COVID-19 pandemic has drastically changed the way we live. Across the world, 87% of students are out of school. 88% of organizations have mandated or encouraged their employees to work from home. What does this MEAN to us as content marketers? It means people
Content marketing is on target to be a $400 billion industry within the next year or two, with 70 percent of businesses actively engaged in it. Want to learn how to do it? Now’s a great time. But you’ll need the skills and technical expertise
Content marketing isn’t going anywhere – if anything, about to slay traditional online advertising for good. Don’t believe me? Check this out: The content marketing industry is expected to grow by $270 billion over the next four years, becoming worth over $412 billion by as
