Digital marketing vs. content marketing. Knowing one from the other can mean the difference between success and failure in your online marketing endeavors. Because yes, you can be hugely successful when you market online. For instance, consider Buffer. What Buffer did in its initial growth
Let’s cut to the chase. Your audience doesn’t care about the content you publish the way they did before COVID-19. (It’s why I’ve pushed ‘pause’ on a BUNCH of irrelevant topics on our content calendar.) For example, if you own a popular travel blog, you’ve
Did you know? Over 6 billion searches/day happen in Google. One goal you should have as a content creator is to make sure that your content ranks well in relevant searches. Even if you have all of the right content strategies in place when it
Content and marketing and strategy – oh my! It seems like there are endless combinations of those three simple words floating around these days. Yet, despite the fact that they all seem to use the same words, they’re each a bit different. Grasping those differences
This post was originally published in November, 2018 and updated in April, 2020. More than likely, you’ve landed here because you’re thinking about taking an online content marketing course. Or, maybe you’re just interested in the job description and skills involved with being an online
This post was originally published on June 21, 2018 and completely updated with fresh information on March 19, 2020. If content marketing is a ship, then the content marketing manager is its captain. 🚢⚓ For any content marketing endeavor to sail, this leadership role is vital. The
This post was originally published on October 12, 2018 and completely updated with fresh stats and facts March 5, 2020. We’ve heard it tons of times. “A college education is the key to a successful, financially secure future.” And maybe it was true 20 years
B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers. It’s a pathway for businesses serving other businesses to drum up traffic, prospects, and committed buyers. However, if you’re reading
Your content is the first product your customer buys. Marketing, conversions, sales… everything starts with writing. Your web content is a greeting. It’s that initial handshake 🤝 with your readers, your subscribers, your customers. With the number of marketers, solopreneurs, brands, and publishers building websites
Ain’t no party like a content marketing party ’cause a content marketing party don’t stop. 💥 Well, that’s not entirely true. Content Marketing World 2019 has ended, but the fun is just getting started, because now we get to implement everything we’ve learned! The convention
