by Julia McCoy | Jul 23, 2020 | Content Marketing
This post was originally published in April, 2018 and updated in July, 2020. Ever feel like your content marketing efforts are okay at best? Now and then, a reader opts in to your email list. You’re making juuuust enough sales to keep your brand surviving. But it’s...
by Julia McCoy | Jul 9, 2020 | Content Marketing
Facts: If you don’t have any content marketing goals, you’re wasting your time cranking out fresh content each week. What?? 🤯 …It’s true. It’s even more frustrating if your content is beautifully written. It could be unique, inspiring, and engaging....
by Julia McCoy | Jun 25, 2020 | Content Marketing
Wondering how to position your brand? Not sure who or what you’re targeting? Or, are you struggling with content planning and creation? I’m willing to bet you a pretty penny or three it’s because you don’t have any marketing personas created. 💰 Personas are a...
by Julia McCoy | Jun 18, 2020 | Content Marketing
The COVID-19 pandemic has drastically changed the way we live. As of today, it has spread to nearly eight million individuals and claimed 435,662 lives. Across the world, 87% of students are out of school. 88% of organizations have mandated or encouraged their...
by Julia McCoy | Jun 11, 2020 | Content Marketing
Content marketing is on target to be a $400 billion industry within the next year or two, with 70 percent of businesses actively engaged in it. Want to learn how to do it? Now’s a great time. But you’ll need the skills and technical expertise if you want to thrive in...
by Julia McCoy | Jun 4, 2020 | Content Marketing
Content marketing isn’t going anywhere – if anything, about to slay traditional online advertising for good. Don’t believe me? Check this out: The content marketing industry is expected to grow by $270 billion over the next four years, becoming worth over $412 billion...
