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Why You Should Read Skip the Degree, Save the Tuition (My New Book Out Today)
College is supposed to be the most valuable investment we can possibly make. Four years (or more) of our lives plus tens of thousands of dollars and we walk away with a skill set to make a living. Right? Sure, employment rates are highest amongst those holding...
3 Reasons a Digital Marketing Certification Means Nothing Without Solid Results
This post was originally published in June, 2018 and updated in July, 2020. There’s no better time than right now to get into digital marketing. Digital marketing has been one of the top ten industries for over a decade, and it’s showing no signs of slowing. According...
5 Easy Ways to Step Up Your Content Marketing Game This Year
This post was originally published in April, 2018 and updated in July, 2020. Ever feel like your content marketing efforts are okay at best? Now and then, a reader opts in to your email list. You’re making juuuust enough sales to keep your brand surviving. But it’s...
How to Define a Target Market: A Step-by-Step Guide
You’ve heard it a ton of times. “Know your audience.” “Marketing to everyone is marketing to no one.” “Speak directly to your target market.” The only problem? You don’t know who your target market is. And if you think this is a big problem, you’re right. In fact: 51%...
Content Marketing Goals: The Complete Roadmap to Successful Content
Facts: If you don’t have any content marketing goals, you’re wasting your time cranking out fresh content each week. What?? 🤯 ...It's true. It's even more frustrating if your content is beautifully written. It could be unique, inspiring, and engaging. It’s the kind of...
Productivity Tips for Remote Workers: 18 Proven Tips to Get You Nailing Those Tasks Before Deadlines
Remote workers face a HUGE obstacle on the road to success. It’s called a ton of names… …procrastination… …writer’s block… …working hard, not smart… …but it all basically means the same thing. Having low productivity. Does this sound like you? Do you slack off in the...
3 Reasons to Invest in an Online Writing Course: Announcing the Launch of My Unlearn Essay Writing Course
I’m incredibly excited to share the news with you. My new course, Unlearn Essay Writing: Your Professional Online Writing Course, is now open for beta enrollment! Enroll now at prowritingcourse.com. I created Unlearn Essay Writing to solve a problem I’ve seen...
Your Next Reading List: The Best Books on Content Strategy to Level Up in 2020
Looking for the best books on content strategy? Good luck. Type “content marketing” into Amazon and you’ll get about 5,000 results. If you try “content strategy,” you’ll do a bit better at a mere 4,800 results. How do you know what’s worth reading? To be honest,...
How to Create a Persona That Connects Your Brand to Your Buyers
Wondering how to position your brand? Not sure who or what you’re targeting? Or, are you struggling with content planning and creation? I’m willing to bet you a pretty penny or three it’s because you don’t have any marketing personas created. 💰 Personas are a...
Should You Take a Content Strategy Training Course? Here’s My Experience
This post was originally published in September, 2018 and updated in June 2020. It’s no secret that a content strategy training course can give you leverage over a lot of other writers, strategists, and website owners out there. But do you really need to pay for a...
