B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers.
Have you heard the news? My third book is on track to hit the Amazon bookshelves in just a few short months (February 2020! 🎉).
Content is king, which makes your content strategy the parliamentary system. 👑 Your content strategy “governs, manages, and guides the principles of your overall content
Your content is the first product your customer buys. Marketing, conversions, sales… everything starts with writing. Your web content is a greeting. It’s that initial
Ain’t no party like a content marketing party ’cause a content marketing party don’t stop. 💥 Well, that’s not entirely true. Content Marketing World 2019
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you
There’s a huge problem in modern-day content marketing. It’s not in how many adopters there are. Not at all. (In fact, 93% of B2Bs are
Content marketing and strategy aren’t new concepts. The act of telling stories to build relationships with customers goes back hundreds of years. So does the
This March, the curriculum for our All-Access students received an update!
Marketing is an evolving science. The terms we use and the approaches we take change over time. Some concepts and strategies that were once paramount