The Content Strategy & Marketing Course Blog
By Julia McCoy. Your source for content marketing career help, trends, strategy, and more.
10 Must-Have Video Strategy Skills Every Content Strategist Needs
“You HAVE to do video!” How many times have you heard that one? Well, there’s some truth to it. YouTube has over 2 billion active
So, You Want to Be a Content Marketing Strategist?
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you love creating
How to Get into Content Strategy: A Nutshell Guide
In this modern age, the jobs we’ve known for decades are blurring at the edges. They’re fusing into each other to create brand-new hybrids unknown
13 Foundational Content Strategy Skills You Need for 2020
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught
Your Beginner B2B Content Marketing Guide: How to Start Right
B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers.
Introducing Woman Rising: A True Story (My Upcoming Third Book)
Have you heard the news? My third book is on track to hit the Amazon bookshelves in just a few short months (February 2020! 🎉).
Why and How to Develop Your Content Strategy
Content is king, which makes your content strategy the parliamentary system. 👑 Your content strategy “governs, manages, and guides the principles of your overall content
How to Become a Content Marketing Writer: Freelance Writing of the Future
Your content is the first product your customer buys. Marketing, conversions, sales… everything starts with writing. Your web content is a greeting. It’s that initial
Recapping My Content Marketing World 2019 Session: A Masterclass on Creating and Publishing Authority-Building SEO Blogs
Ain’t no party like a content marketing party ’cause a content marketing party don’t stop. 💥 Well, that’s not entirely true. Content Marketing World 2019
The Content Hacker: 5 Traits of a Growth-Focused Content Marketer
There’s a huge problem in modern-day content marketing. It’s not in how many adopters there are. Not at all. (In fact, 93% of B2Bs are
