The Content Strategy & Marketing Course Blog
By Julia McCoy. Your source for content marketing career help, trends, strategy, and more.
Why You Should Read Skip the Degree, Save the Tuition (My New Book Out Today)
College is supposed to be the most valuable investment we can possibly make. Four years (or more) of our lives plus tens of thousands of
3 Reasons a Digital Marketing Certification Means Nothing Without Solid Results
This post was originally published in June, 2018 and updated in November, 2020. There’s no better time than right now to get into digital marketing.
Establishing Your Brand Content Differentiation Factor: The 4 Keys to a Content Strategy
Does your brand have a content differentiation factor? I talk about it a lot – and there’s a reason for that. Your content differentiation factor
Rule Out the Noise & Focus on These 2 Core Metrics for Brand Growth
As growth-oriented, savvy marketers… Things move fast. We need our information to come at us fast, too. …Ain’t nobody got time for digging through charts
Robots vs. Writers: What Is GPT-3 and Will It Take Over Our Content Creation Jobs?
You’ve heard it a billion times. Robots will one day rule the world. …They’ll take over our jobs, fill our innate human needs, and maybe
How Zee Ali Learned Content Marketing Skills from the Content Strategy & Marketing Course
It’s always a huge honor to mentor talented individuals and help them improve their content marketing skills. What’s great about mentoring isn’t the feeling that
Your Next Reading List: The Best Books on Content Strategy to Level Up in 2020
Looking for the best books on content strategy? Good luck. Type “content marketing” into Amazon and you’ll get about 5,000 results. If you try “content
The Top 5 Content Strategy Skills You Should Know This Year
This post was originally published in March 2018 and updated in August 2020. Let’s say you’re on a quest to find out this year’s top
Blog Topic Ideas: 9 Free Strategies for Finding Your Next Best Topics
This post was originally published in May 2018 and updated in August 2020. Coming up with new blog topic ideas is tricky. In fact, the
What Is Content Marketing and Why Is It So Important in 2020 and Beyond?
Content marketing is everywhere these days … or is it? Type “what is content marketing” into Google and you’ll get 2.98 billion results. As far
