Julia’s Content Strategy Blog
6 Checkpoints to Build Your Digital Content Strategy and Hit the ROI Jackpot
Content marketing is no joke. When you win with content (mostly by building a strong digital content strategy, which we’ll explore soon), you win BIG. Traffic, leads, sales – the whole nine yards CAN and WILL start rolling in. When you don’t have a digital content strategy in place, you’re at risk of losing – losing BIG – […]
How to Choose Between Content Marketing Companies (What to Look for to Get the Best Content for Your Buck)
If you’re a business online, no matter your standing or status in your industry, you need content marketing. Not only is it today’s modern marketing – but it’s also the way to boost your brand presence, build trust with your niche audience, and nurture visitors so they leap over each other to become your next leads […]
10 Critical Ideas, Tools, and Concepts You Should Be Learning from a Content Marketing Course
More than likely, you’ve landed here because you’re thinking about taking an online content marketing course. Or you’re at least interested in the job description and skills involved with being an online content strategist/marketer. First of all, congrats! This is a big step towards leveling up your skills and expertise. It’s also a giant leap […]
Is College Worth the Cost? A Look at Today’s Education Landscape
College. It’s a rite of passage. A no-brainer. Everyone should get a college education. …Right? Not so fast. The outcomes of attending a four-year college look a lot different now versus 20 or 30 years ago. It went from “You’re guaranteed a job with a degree” to… “You have a degree? So what?” Danny Iny, course […]
I Took a Content Strategy Training Course. Here’s What Happened…
It’s no secret that a content strategy training course can give you leverage over a lot of other writers, strategists, and website owners out there. But do you really need to pay for a full-blown course? Can’t you just learn this stuff for free online? Sure, you could – but you probably won’t see the […]
Is Your Content Marketing Team Really Working for You?
If you outsource your content marketing services, I’m going to ask you to ask yourself one crucial question: “Are you not experiencing real ROI (leads, sales, Google rankings) from your outsourced content marketing services?” You could be losing out if you’re buying content marketing services from an agency. Let me clarify. If you’re outsourcing completely […]
The true story of how I quit following “best practices.” Sometimes the gurus are wrong.
This is going to be a hard blog to write. Forgive me while I dry some angry tears for a moment. (Only angry at myself.) …Okay, I’m back. Sometimes, the “gurus” in marketing are wrong. Deadly wrong. Early this year (January-ish), I paid over $1000 for a training program that taught me how to “sell” […]
Content Marketing Ideas: How to Come Up with Catchy Topics Across Platforms
Is your well of content inspiration everlasting? Or are you currently staring into the bottomless, black abyss of the idea void? If you’re in the second camp, you’re not alone. One of the top concerns for content marketers is project management flow, of which the beginning stage is conception – coming up with those great, […]
So You Want to Be a Content Marketing Manager? 3 Skillsets to Have & What the Job Market is Like
If content marketing is a ship, then the content marketing manager is its captain. For any content marketing endeavor to sail, this leadership role is vital. The content marketing manager steers the ship, directs the crew, and manages/tracks/measures how that ship reaches its destination. It’s a multi-faceted, fast-paced, interesting, and creative job that is in […]
3 Reasons a Digital Marketing Certification Means Nothing Without Solid Results
Digital marketing is a hot industry. Hot – like ghost chili pepper hot. ? In 2015, it was one of the top ten industries for earning potential. According to Yahoo! Finance, that potential amounted to $209,755. Of course, since then, the industry has continued to explode. As such, the demand for skills in digital marketing […]
