The Content Strategy & Marketing Course Blog
By Julia McCoy. Your source for content marketing career help, trends, strategy, and more.
What Is Content Strategy? A (Complete) Beginner’s Guide
Everyone knows that you need great content to be successful online, but having great content is only half the equation. The other half is what
Life as a Content Marketing Manager: 6 Skills to Have and Job Outlook
This post was originally published on June 21, 2018 and completely updated with fresh information on March 19, 2020. If content marketing is a ship,
How to Gain More Engagement While Writing Less: 4 Advanced Content Promotion Strategies that Work
Since you started your blog, you’ve produced a ton of posts. They’re all quality pieces addressing relevant topics. What’s more, they’re everything blogs are
Is College Worth the Cost? A Look at Today’s Education Landscape
This post was originally published on October 12, 2018 and completely updated with fresh stats and facts March 5, 2020. We’ve heard it tons of
10 Must-Have Video Strategy Skills Every Content Strategist Needs
“You HAVE to do video!” How many times have you heard that one? Well, there’s some truth to it. YouTube has over 2 billion active
So, You Want to Be a Content Marketing Strategist?
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you love creating
How to Get into Content Strategy: A Nutshell Guide
In this modern age, the jobs we’ve known for decades are blurring at the edges. They’re fusing into each other to create brand-new hybrids unknown
13 Foundational Content Strategy Skills You Need for 2020
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught
Your Beginner B2B Content Marketing Guide: How to Start Right
B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers.
Introducing Woman Rising: A True Story (My Upcoming Third Book)
Have you heard the news? My third book is on track to hit the Amazon bookshelves in just a few short months (February 2020! 🎉).
