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5 Reasons Content Marketing Is 100% Worth the Investment
If anyone claims content marketing is the latest and greatest innovation to recently hit the internet, that’s a good sign you aren’t talking to someone who has been doing it for very long. The concept of content marketing isn’t new, but it has hit a major boom over...
What Is a Content Strategy Consultant?
Content writer. Content strategist. Content marketer. Content strategy consultant…? It seems like new specialists are popping up in our industry every single day. The content strategy consultant is the most recent newcomer, and this multi-talented professional packs a...
How to Explain the Value of Content Marketing Like a Pro
So, you’re a content marketer. What do you … do? Yep, I’ve heard that one a bunch. Content marketing has boomed in recent years. 84% of B2C companies used content marketing to grow their brand in 2019, and 59% of them increased their budget in 2020. In 2020, 60% of...
8 More Reasons You Need to Take a Content Marketing Course This Year
Thinking about taking a content marketing course? Smart move. It’s time to stop sifting through those millions of marketing blogs for a few gems of wisdom that you aren’t even sure are going to work. According to HubSpot, over 60% of businesses that use content...
What Is Content Marketing and Why Is It So Important This Year?
Content marketing is everywhere these days … or is it? Type “what is content marketing” into Google and you’ll get 2.98 billion results. As far back as page 14, you’re still getting results that have that longtail keyword in the meta description. That isn’t surprising...
Why You Should Read Skip the Degree, Save the Tuition (My New Book Out Today)
College is supposed to be the most valuable investment we can possibly make. Four years (or more) of our lives plus tens of thousands of dollars and we walk away with a skill set to make a living. Right? Sure, employment rates are highest amongst those holding...
3 Reasons a Digital Marketing Certification Means Nothing Without Solid Results
This post was originally published in June, 2018 and updated in July, 2020. There’s no better time than right now to get into digital marketing. Digital marketing has been one of the top ten industries for over a decade, and it’s showing no signs of slowing. According...
5 Easy Ways to Step Up Your Content Marketing Game This Year
This post was originally published in April, 2018 and updated in July, 2020. Ever feel like your content marketing efforts are okay at best? Now and then, a reader opts in to your email list. You’re making juuuust enough sales to keep your brand surviving. But it’s...
How to Define a Target Market: A Step-by-Step Guide
You’ve heard it a ton of times. “Know your audience.” “Marketing to everyone is marketing to no one.” “Speak directly to your target market.” The only problem? You don’t know who your target market is. And if you think this is a big problem, you’re right. In fact: 51%...
Content Marketing Goals: The Complete Roadmap to Successful Content
Facts: If you don’t have any content marketing goals, you’re wasting your time cranking out fresh content each week. What?? 🤯 ...It's true. It's even more frustrating if your content is beautifully written. It could be unique, inspiring, and engaging. It’s the kind of...
