“You HAVE to do video!” How many times have you heard that one? Well, there’s some truth to it. YouTube has over 2 billion active
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you love creating
In this modern age, the jobs we’ve known for decades are blurring at the edges. They’re fusing into each other to create brand-new hybrids unknown
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught
B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers.
Have you heard the news? My third book is on track to hit the Amazon bookshelves in just a few short months (February 2020! 🎉).
Content is king, which makes your content strategy the parliamentary system. 👑 Your content strategy “governs, manages, and guides the principles of your overall content
Your content is the first product your customer buys. Marketing, conversions, sales… everything starts with writing. Your web content is a greeting. It’s that initial
Ain’t no party like a content marketing party ’cause a content marketing party don’t stop. 💥 Well, that’s not entirely true. Content Marketing World 2019
There’s a huge problem in modern-day content marketing. It’s not in how many adopters there are. Not at all. (In fact, 93% of B2Bs are