Julia’s Content Strategy Blog
Is Your Content Marketing Team Really Working for You?
If you outsource your content marketing services, I’m going to ask you to ask yourself one crucial question: “Are you not experiencing real ROI (leads, sales, Google rankings) from your outsourced content marketing services?” You could be losing out if you’re buying content marketing services from an agency. Let me clarify. If you’re outsourcing completely […]
The true story of how I quit following “best practices.” Sometimes the gurus are wrong.
This is going to be a hard blog to write. Forgive me while I dry some angry tears for a moment. (Only angry at myself.) …Okay, I’m back. Sometimes, the “gurus” in marketing are wrong. Deadly wrong. Early this year (January-ish), I paid over $1000 for a training program that taught me how to “sell” […]
Content Marketing Ideas: How to Come Up with Catchy Topics Across Platforms
Is your well of content inspiration everlasting? Or are you currently staring into the bottomless, black abyss of the idea void? If you’re in the second camp, you’re not alone. One of the top concerns for content marketers is project management flow, of which the beginning stage is conception – coming up with those great, […]
So You Want to Be a Content Marketing Manager? 3 Skillsets to Have & What the Job Market is Like
If content marketing is a ship, then the content marketing manager is its captain. For any content marketing endeavor to sail, this leadership role is vital. The content marketing manager steers the ship, directs the crew, and manages/tracks/measures how that ship reaches its destination. It’s a multi-faceted, fast-paced, interesting, and creative job that is in […]
3 Reasons a Digital Marketing Certification Means Nothing Without Solid Results
Digital marketing is a hot industry. Hot – like ghost chili pepper hot. ? In 2015, it was one of the top ten industries for earning potential. According to Yahoo! Finance, that potential amounted to $209,755. Of course, since then, the industry has continued to explode. As such, the demand for skills in digital marketing […]
6 Steps to a Content Strategy Framework That Leads to Mighty Content Marketing
My exponential business growth in the last two years at Express Writers was no accident. It wasn’t magic, voodoo, or happenstance. And it certainly wasn’t luck. Rather, our success jumped ahead because of the content marketing strategy I put in place in 2016. This is our #1 way of marketing and drawing in leads. 99% […]
Blog Topic Ideas: 4 Free Strategies for Finding Your Next Best Topics
Coming up with new blog topic ideas can be tricky. And it’s often just as, if not more, difficult than actually creating the content. But it doesn’t have to be that way. There are easy, and free, ways to find topic ideas for your next blog post. Ready? Blog Topic Ideas: 4 Awesome, Easy-Peasy Strategies […]
5 Easy Ways to Step Up Your Content Marketing Game this Year
Is your content marketing feeling a little samey, dull, or blah? Are you doing some good stuff, but your results are still plateauing? It’s time to step it up. Marketers who go the extra mile get extra traffic, clicks, visits, comments, likes, shares, sign-ups, and leads. All of that translates into more customers. Look at […]
Course Update: 3 New Lessons Added to the Curriculum for March 2018 (Consulting Your Clients, Pricing Guide, & Instagram Leads)
I’m excited to share that three new lessons went live inside The Content Strategy & Marketing Course curriculum last weekend. My new lessons focus on what to do AFTER you have all the training necessary to become a knowledgeable, expert Content Strategist ready to work as a content marketing consultant, entrepreneur, or high-value agency member. My […]
The Top 5 Content Strategy Skills You Should Know This Year
One of the most common questions I receive from members of my Facebook community is: “What specific skills do I need to succeed as a Content Strategist today?” And while I could easily rattle off dozens of skills to answer this question, doing so would almost certainly cause a majority of budding strategists to become […]
