The Content Strategy & Marketing Course Blog
By Julia McCoy. Your source for content marketing career help, trends, strategy, and more.
Your Beginner B2B Content Marketing Guide: How to Start Right
B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers.
Introducing Woman Rising: A True Story (My Upcoming Third Book)
Have you heard the news? My third book is on track to hit the Amazon bookshelves in just a few short months (February 2020! 🎉).
Why and How to Develop Your Content Strategy
Content is king, which makes your content strategy the parliamentary system. 👑 Your content strategy “governs, manages, and guides the principles of your overall content
How to Become a Content Marketing Writer: Freelance Writing of the Future
Your content is the first product your customer buys. Marketing, conversions, sales… everything starts with writing. Your web content is a greeting. It’s that initial
Recapping My Content Marketing World 2019 Session: A Masterclass on Creating and Publishing Authority-Building SEO Blogs
Ain’t no party like a content marketing party ’cause a content marketing party don’t stop. 💥 Well, that’s not entirely true. Content Marketing World 2019
So, You Want to Be a Content Marketing Strategist?
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you
The Content Hacker: 5 Traits of a Growth-Focused Content Marketer
There’s a huge problem in modern-day content marketing. It’s not in how many adopters there are. Not at all. (In fact, 93% of B2Bs are
The History of Content Strategy (Infographic)
Content marketing and strategy aren’t new concepts. The act of telling stories to build relationships with customers goes back hundreds of years. So does the
Spring 2019 Updates to The Content Strategy & Marketing Course Curriculum
This March, the curriculum for our All-Access students received an update!
Introducing the Marketing Lifecycle: An Evolved Take on The Sales Funnel
Marketing is an evolving science. The terms we use and the approaches we take change over time. Some concepts and strategies that were once paramount
