Julia’s Content Strategy Blog
The Content Hacker: 5 Traits of a Growth-Focused Content Marketer
There’s a huge problem in modern-day content marketing. It’s not in how many adopters there are. Not at all. (In fact, 93% of B2Bs are
The History of Content Strategy (Infographic)
Content marketing and strategy aren’t new concepts. The act of telling stories to build relationships with customers goes back hundreds of years. So does the
Spring 2019 Updates to The Content Strategy & Marketing Course Curriculum
This March, the curriculum for our All-Access students received an update!
Introducing the Marketing Lifecycle: An Evolved Take on The Sales Funnel
Marketing is an evolving science. The terms we use and the approaches we take change over time. Some concepts and strategies that were once paramount
6 Checkpoints to Build Your Digital Content Strategy and Hit the ROI Jackpot
Content marketing is no joke. When you win with content (especially through building a strong digital content strategy, which we’ll explore soon), you win in
How to Choose Between Content Marketing Companies (What to Look for to Get the Best Content for Your Buck)
If you’re a business online, no matter your standing or status in your industry, you need content marketing. Not only is it today’s modern marketing
10 Critical Ideas, Tools, and Concepts You Should Be Learning from a Content Marketing Course
More than likely, you’ve landed here because you’re thinking about taking an online content marketing course. Or you’re at least interested in the job description
Is College Worth the Cost? A Look at Today’s Education Landscape
College. It’s a rite of passage. A no-brainer. Everyone should get a college education. …Right? Not so fast. The outcomes of attending a four-year college
I Took a Content Strategy Training Course. Here’s What Happened…
It’s no secret that a content strategy training course can give you leverage over a lot of other writers, strategists, and website owners out there.
Is Your Content Marketing Team Really Working for You?
If you outsource your content marketing services, I’m going to ask you one crucial question: “Are you not experiencing real ROI (leads, sales, Google rankings)
