The Content Strategy & Marketing Course Blog
By Julia McCoy. Your source for content marketing career help, trends, strategy, and more.
Digital Marketing vs. Content Marketing: Explaining the Difference, Examples, and Definition
Digital marketing vs. content marketing. Knowing one from the other can mean the difference between success and failure in your online marketing endeavors. Because yes,
Content Creation During a Pandemic: 17 Hot Topics Right Now
Let’s cut to the chase. Your audience doesn’t care about the content you publish the way they did before COVID-19. (It’s why I’ve pushed ‘pause’
Summer 2020 Updates to The Content Strategy & Marketing Course
It’s that time… Time to update my course curriculum for my team, mentees, students, and all the incredible, hard-working people I teach. 🔥 My story
Recap of My Live Talk: How to Step Past Your Inner Critic & Develop Heartfelt Content
Did you know? Over 6 billion searches/day happen in Google. One goal you should have as a content creator is to make sure that your
Should You Take a Content Strategy Training Course? Here’s My Experience
This post was originally published in September, 2018 and updated in May, 2020. It’s no secret that a content strategy training course can give you
What’s the Difference Between Content Strategy & Content Marketing?
Content and marketing and strategy – oh my! It seems like there are endless combinations of those three simple words floating around these days. Yet,
11 Critical Ideas, Tools, and Concepts You Should Be Learning from a Content Marketing Course
This post was originally published in November, 2018 and updated in April, 2020. More than likely, you’ve landed here because you’re thinking about taking an
3 Must-Have Content Tools for Marketers: SEMrush, KWFinder, Ahrefs
As a fresh content marketer, content tools for marketing can get confusing – fast. Which ones are must-haves? Do features overlap? Do you really need
How to Stand Out from 500 Million Blogs with a Content Differentiation Factor (CDF)
I’m not exaggerating: There are far more than 500 million blogs online in existence today. 🤯 Each day alone, an average of four to five
How to Increase Your Online ROI through Building a Solid Content House
What if I told you quality content isn’t enough to gain you content marketing success? Because the truth is, it’s not. You can post tons
