The Content Strategy & Marketing Course Blog
By Julia McCoy. Your source for content marketing career help, trends, strategy, and more.
3 Reasons a Digital Marketing Certification Means Nothing Without Solid Results
This post was originally published in June, 2018 and updated in July, 2020. There’s no better time than right now to get into digital marketing.
5 Easy Ways to Step Up Your Content Marketing Game This Year
This post was originally published in April, 2018 and updated in July, 2020. Ever feel like your content marketing efforts are okay at best? Now
How to Define a Target Market: A Step-by-Step Guide
You’ve heard it a ton of times. “Know your audience.” “Marketing to everyone is marketing to no one.” “Speak directly to your target market.” The
Content Marketing Goals: The Complete Roadmap to Successful Content
Facts: If you don’t have any content marketing goals, you’re wasting your time cranking out fresh content each week. What?? 🤯 …It’s true. It’s even
Productivity Tips for Remote Workers: 18 Proven Tips to Get You Nailing Those Tasks Before Deadlines
Remote workers face a HUGE obstacle on the road to success. It’s called a ton of names… …procrastination… …writer’s block… …working hard, not smart… …but
3 Reasons to Invest in an Online Writing Course: Announcing the Launch of My Unlearn Essay Writing Course
I’m incredibly excited to share the news with you. My new course, Unlearn Essay Writing: Your Professional Online Writing Course, is now open for beta
Your Next Reading List: The Best Books on Content Strategy to Level Up in 2020
Looking for the best books on content strategy? Good luck. Type “content marketing” into Amazon and you’ll get about 5,000 results. If you try “content
How to Create a Persona That Connects Your Brand to Your Buyers
Wondering how to position your brand? Not sure who or what you’re targeting? Or, are you struggling with content planning and creation? I’m willing to
Should You Take a Content Strategy Training Course? Here’s My Experience
This post was originally published in September, 2018 and updated in June 2020. It’s no secret that a content strategy training course can give you
Content Consumption Trends in 2020 and Beyond: Is the Covid-19 Media Gluttony Here to Stay?
The COVID-19 pandemic has drastically changed the way we live. As of today, it has spread to nearly eight million individuals and claimed 435,662 lives.
