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Content Marketing Topic Trends: What Do People Want to Consume Post-Pandemic?
Content marketing topic trends matter for a few reasons. For one, we need to stay relevant to our audiences. What they care about may change over time depending on the state of the globe – think in terms of the economy, public health, cultural shifts, and important...
8 More Reasons You Need to Take a Content Marketing Course This Year
Thinking about taking a content marketing course? Smart move. It’s time to stop sifting through those millions of marketing blogs for a few gems of wisdom that you aren’t even sure are going to work. According to HubSpot, over 60% of businesses that use content...
How to Build a Content Strategy: A 6-Step Guide from Start to Finish
Within the first year, approximately 20% of small businesses will fail. By the end of five years, half will fail. After 10 years, 70% of small business owners will have failed. If you’re an entrepreneur, how are you going to break free of the small business failure...
A Look at the Top In-Demand Marketing Jobs and Skills (#2 In-Demand Skill Is Content Marketing)
Marketing has always been a critical skill. If businesses can’t successfully market their products and services, they aren’t going to be around for very long. The skills currently in demand for marketing jobs evolve with the times and technology. Now, coming out of a...
The ROI of Content Marketing Training: How & Why Content Marketing & Strategy Knowledge Pays Off
If you’ve been thinking about getting certified to become a content specialist, now is a great time to commit. Content marketing training will provide you with a valuable skill set that is rapidly growing in demand. As search engine optimization (SEO) continues to...
Why Is Content Marketing Important? 4 Ways a Content Strategy Will Grow Your Business
Content is king, and it won’t be dethroned anytime soon. All trends point to content continuing to be the driving force for successful organic marketing campaigns now and forever, which means content marketing is more important than ever. In fact, the industry is...
5 Reasons Content Marketing Is 100% Worth the Investment
If anyone claims content marketing is the latest and greatest innovation to recently hit the internet, that’s a good sign you aren’t talking to someone who has been doing it for very long. The concept of content marketing isn’t new, but it has hit a major boom over...
What Is a Content Strategy Consultant?
Content writer. Content strategist. Content marketer. Content strategy consultant…? It seems like new specialists are popping up in our industry every single day. The content strategy consultant is the most recent newcomer, and this multi-talented professional packs a...
How to Explain the Value of Content Marketing Like a Pro
So, you’re a content marketer. What do you … do? Yep, I’ve heard that one a bunch. Content marketing has boomed in recent years. 84% of B2C companies used content marketing to grow their brand in 2019, and 59% of them increased their budget in 2020. In 2020, 60% of...
What Is Content Marketing and Why Is It So Important This Year?
Content marketing is everywhere these days … or is it? Type “what is content marketing” into Google and you’ll get 2.98 billion results. As far back as page 14, you’re still getting results that have that longtail keyword in the meta description. That isn’t surprising...
