So, you want to be a content marketing strategist.
Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you love creating a content strategy.
Maybe you’re wondering to yourself, do I have what it takes to become a professional content marketing strategist, and get paid to build content strategies for clients or an employer?
Good news. You’ve come to the right place.
In today’s blog, we’ve outlined for you the information you’ll want to know if you’re considering becoming a professional content marketing strategist.
Ready? Check out our guide below.
Your 3-Step Guide to Becoming a Content Marketing Strategist
1. The top skills and responsibilities of a content marketing strategist
2. Training, career choices, and salary for a content marketing strategist
3. Is becoming a content marketing strategist right for you?
What Does a Content Marketing Strategist Do?
As you know, the internet is a very large and diverse place. At 3.5 billion users and counting, there is bound to be some fascinating, quirky stuff going on.
The different types of content that those users are producing are what makes the internet so wonderfully wild and diverse. And for all the different types of content on the internet, there is also a diverse range of roles that content marketing strategists can play.
Sometimes, companies will hire a content marketing strategist to help relaunch their brand. Sometimes, a content strategist will be brought on to maximize the return on investment of a digital advertising budget for an already established website.
Each company will have its own objective for hiring a content marketing strategist and each will have slightly different requirements. Therefore, there are several different types of functions that a content marketing strategist can fulfill.
Content Marketing Strategist Roles
Here are some of the most common duties of a content marketing strategist, keeping in mind that not every role has each of these functions in equal proportions:
- Understand business models of the client: You don’t need an MBA to be a content marketing strategist, but having some basic business acumen is important. You will have to be able to understand the challenges your clients face in their business and be able to create customer profiles.
- SEO and Analytics Audits: Search engine optimization, click-through rates, traffic rankings, and more are key performance indicators (KPIs) of digital marketing campaigns. As a content marketing strategist, you will have to be able to perform audits of your clients’ KPIs.
- Generate Content Topics: A content marketing strategist must be able to generate content ideas that are useful for client’s business. Many different elements must be considered, including competition, audience, client needs, and past performance of content.
- Co-ordinating content creation and delivery: After you’ve created a content marketing strategy, it’s time to execute. You will have to make sure that different experts create the type of content that meets the needs of your strategy. Copywriting and editing skills are crucial for this part of the content marketing strategist role.
- Developing and Maintaining an Editorial Calendar: For any content strategy to work, it needs to be delivered on time. The content marketing strategist will be responsible for ensuring it all goes to plan.
- Developing SEO and style guidelines for content: When the content marketing strategist requests content from different content creation experts, it is helpful to have predetermined standards for them to follow. That way, brands can maintain their style, voice, and tone across all their marketing efforts.
Source: Digital Marketing Institute
As you can see, content marketing strategists can have quite a lot of roles to play. In order to complete these functions successfully, they must possess a range of different skill sets.
Content Marketing Strategist Skills
These are the most common skills that a content marketing strategist needs to be successful:
- Creative vision: While you don’t necessarily need to be an artist to be a content marketing strategist, it is important that you can envision the type of content that will evoke an emotional appeal from your audience. You will help set the tone and style of the brand, so you will need to be comfortable thinking outside of the box.
- Strategic Thinking: To compliment your creative vision, you need to be strategic. It’s not called a content marketing strategist for nothing! The most evocative content in the world does no good if it doesn’t generate the desired outcome for the client.
- Copywriting and editing: One of your main jobs as a content strategist is to oversee content development to make sure it’s meeting strategic goals. In order to do that, a content marketing strategist must have some content creation ability as well, in order to know what’s good and what’s not. It also doesn’t hurt if you have an eye for design since some of your content will be visual as well.
- People skills and communication: Communication is an essential part of the role of a content marketing strategist. You need to be able to understand the needs of the client, communicate with creatives and other stakeholders, and effectively lead a team.
- Research and Analytical skills: A significant amount of the work of a content marketing strategist involves quantitative reasoning. You must be comfortable interpreting facts, figures, and spreadsheets into meaningful insights about your strategy’s performance.
- Planning and organizational skills: As a content marketing strategist, your role is to plan, manage, and execute a content strategy, so your planning and organizational skills should be exceptional.
- Using a Content Management System (CMS): A CMS is a software program that allows you to better manage all the different aspects of your content marketing strategy. This falls into the domain of the content marketing strategist as well.
Source: Express Writers
If you don’t know what some of these things are, or you feel like your skills aren’t quite up to par in a given area, don’t worry. We’ve got you.
You can check out our in-house training and read on to learn more about how to boost your skills.
How to Become a Content Marketing Strategist
Now that you know what a content marketing strategist does and what skills are required, let’s look at how to get there.
Content Strategist Training
Like all things in life, no one is born great.
In order to get great, you’re going to need to train. For that, there are many options available.
You may be wondering “Do I need a content strategist degree to get hired?” or “Are there any content strategist courses I can take in college?”. The answer is that most places won’t require a degree in a specific area to become a content marketing strategist, but some large companies do prefer that you have a degree. Marketing, English, or Journalism are good choices.
If you’re not interested in the degree option, there are many exceptional content marketing strategist courses that are offered outside of a formal college or university.
Here at Express Writers, we offer our own course, which is perfect for the aspiring content marketing strategist. In just 6 weeks, you can gain real-world experience in content marketing strategy, which is invaluable training for an aspiring content strategist. Other places, like the Content Marketing Institute, offer excellent courses as well.
Content Marketing Strategist Career Options
Once you are trained, you are ready to enter the workforce.
The good news is that content marketing strategist jobs are becoming more in demand. According to the Bureau of Labor Statistics, digital marketing jobs are expected to grow 10% faster than the average as increasingly more companies spend record numbers of advertising dollars on digital marketing. Marketing is trending increasingly towards digital applications, and to power that digital marketing, content strategists will be required.
At the beginning of your career, you may start out as a freelance content marketing strategist. This is a great way to familiarize yourself with the industry, build experience, and gain confidence. Once you have a few clients under your belt, you can progress to more established positions, build your own digital marketing agency, or continue to freelance at higher rates.
When you’re ready, a typical senior content marketing strategist job description includes plenty of exciting challenges and perks.
Content Marketing Strategist Salary
Of course, each different type of position will have its own salary range.
On average, content marketing strategists make around $73,000 per year. However, entry-level position salaries start at $58,000 and can increase up to $120,000 for those with significant (20+) years of experience.
Freelancer earnings vary widely, between $19,500 and $146,000 per year.
Is Becoming A Content Marketing Strategist Right For You?
Working as a professional content marketing strategist is not easy. It is fast-paced, requires you to work under pressure, and requires that you can handle many different moving parts at once. It is definitely not for everyone.
But if you decide that it is for you, it can be a very rewarding career. You can help business owners succeed by implementing your own creative ideas, and you will have plenty of room for professional growth.
Ultimately, a content marketing strategist is always seeking to create situations where most people get the most amount of value out of a given interaction — and that is something the world needs more of.
If you’re interested in becoming a content marketing strategist, our 6-week content strategy and marketing course is a great place to start. Of course, we also offer a whole host of free resources as well. Happy studying!