This post was originally published on June 21, 2018 and completely updated with fresh information on March 19, 2020. If content marketing is a ship, then the content marketing manager is its captain. 🚢⚓ For any content marketing endeavor to sail, this...
We’ve heard it tons of times. “A college education is the key to a successful, financially secure future.” And maybe it was true 20 years ago. But things have changed drastically. In his book Leveraged Learning, education pioneer Danny Iny calls college, “…old, musty...
B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers. It’s a pathway for businesses serving other businesses to drum up traffic, prospects, and committed buyers. However, if you’re...
Your content is the first product your customer buys. Marketing, conversions, sales… everything starts with writing. Your web content is a greeting. It’s that initial handshake 🤝 with your readers, your subscribers, your customers. With the number of marketers,...
Ain’t no party like a content marketing party ’cause a content marketing party don’t stop. 💥 Well, that’s not entirely true. Content Marketing World 2019 has ended, but the fun is just getting started, because now we get to implement everything we’ve learned! The...
There’s a huge problem in modern-day content marketing. It’s not in how many adopters there are. Not at all. (In fact, 93% of B2Bs are doing content marketing.) It’s not in the conversion rates – organic content marketing is at an all-time high, if you compare it to...