Content marketing is on target to be a $400 billion industry within the next year or two, with 70 percent of businesses actively engaged in it. Want to learn how to do it? Now’s a great time. But you’ll need the skills and technical expertise if you want to thrive in...
Digital marketing vs. content marketing. Knowing one from the other can mean the difference between success and failure in your online marketing endeavors. Because yes, you can be hugely successful when you market online. For instance, consider Buffer. What Buffer did...
Let’s cut to the chase. Your audience doesn’t care about the content you publish the way they did before COVID-19. (It’s why I’ve pushed ‘pause’ on a BUNCH of irrelevant topics on our content calendar.) For example, if you own a popular travel...
Did you know? Over 6 billion searches/day happen in Google. One goal you should have as a content creator is to make sure that your content ranks well in relevant searches. Even if you have all of the right content strategies in place when it comes to searchability,...
Content and marketing and strategy – oh my! It seems like there are endless combinations of those three simple words floating around these days. Yet, despite the fact that they all seem to use the same words, they’re each a bit different. Grasping those differences...
This post was originally published in November, 2018 and updated in April, 2020. More than likely, you’ve landed here because you’re thinking about taking an online content marketing course. Or, maybe you’re just interested in the job description and skills involved...