Get Exclusive Content Marketing Advice
Get on my list to receive new content strategy blogs and guides in your inbox! Can’t wait to see you around. – Julia
13 Foundational Content Strategy Skills You Need for 2020
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught me something: Many emerging content strategists still need to learn the basics. And not just learn the basics...
Your Beginner B2B Content Marketing Guide: How to Start Right
B2B content marketing is a big deal. It has the power to amplify your brand and create a loyal troop of customers, fans, and followers. It’s a pathway for businesses serving other businesses to drum up traffic, prospects, and committed buyers. However, if you’re...
Introducing Woman Rising: A True Story (My Upcoming Third Book)
Have you heard the news? My third book is on track to hit the Amazon bookshelves in just a few short months (February 2020! 🎉). I’m beyond thrilled and feeling all the feels about it right now. It’s an unbelievable feeling to finally come out with this story,...
How to Become a Content Marketing Writer: Freelance Writing of the Future
Your content is the first product your customer buys. Marketing, conversions, sales… everything starts with writing. Your web content is a greeting. It’s that initial handshake 🤝 with your readers, your subscribers, your customers. With the number of marketers,...
Recapping My Content Marketing World 2019 Session: A Masterclass on Creating and Publishing Authority-Building SEO Blogs
Ain’t no party like a content marketing party ’cause a content marketing party don’t stop. 💥 Well, that’s not entirely true. Content Marketing World 2019 has ended, but the fun is just getting started, because now we get to implement everything we’ve learned! The...
The Content Hacker: 5 Traits of a Growth-Focused Content Marketer
There’s a huge problem in modern-day content marketing. It’s not in how many adopters there are. Not at all. (In fact, 93% of B2Bs are doing content marketing.) It’s not in the conversion rates – organic content marketing is at an all-time high, if you compare it to...
The History of Content Strategy (Infographic)
Content marketing and strategy aren’t new concepts. The act of telling stories to build relationships with customers goes back hundreds of years. So does the use of strategic content to grow businesses. Content Marketing Institute lists some of the earliest uses of...
Spring 2019 Updates to The Content Strategy & Marketing Course Curriculum
This March, the curriculum for our All-Access students received an update!
Introducing the Marketing Lifecycle: An Evolved Take on The Sales Funnel
Marketing is an evolving science. The terms we use and the approaches we take change over time. Some concepts and strategies that were once paramount to success have been made obsolete. Time and better options have taken older concepts like the sales funnel and...
6 Checkpoints to Build Your Digital Content Strategy and Hit the ROI Jackpot
Content marketing is no joke. When you win with content (especially through building a strong digital content strategy, which we'll explore soon), you win in big ways. So, how do you make sure your chances of winning with content marketing are always higher? With a...
