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What’s the Difference Between Content Strategy & Content Marketing?
Content and marketing and strategy – oh my! It seems like there are endless combinations of those three simple words floating around these days. Yet, despite the fact that they all seem to use the same words, they’re each a bit different. Grasping those differences...
11 Critical Ideas, Tools, and Concepts You Should Be Learning from a Content Marketing Course
This post was originally published in November, 2018 and updated in April, 2020. More than likely, you’ve landed here because you’re thinking about taking an online content marketing course. Or, maybe you’re just interested in the job description and skills involved...
3 Must-Have Content Tools for Marketers: SEMrush, KWFinder, Ahrefs
As a fresh content marketer, content tools for marketing can get confusing – fast. Which ones are must-haves? Do features overlap? Do you really need more than one SEO tool? Trust me, even seasoned strategists don’t have all the answers and often get confused over the...
How to Stand Out from 500 Million Blogs with a Content Differentiation Factor (CDF)
I’m not exaggerating: There are far more than 500 million blogs online in existence today. 🤯 Each day alone, an average of four to five million blog posts go live. That’s over 3,000 blogs a minute! So, should you even bother blogging at all? 🤷🏼♀️ How the heck are you...
How to Increase Your Online ROI through Building a Solid Content House
What if I told you quality content isn’t enough to gain you content marketing success? Because the truth is, it’s not. You can post tons of content online, but unless it’s backed by content strategy, it’ll be like going on a journey without a set destination and map....
How to Launch Your Career as a Freelance Content Strategist
Content marketing is easily the hottest field in digital marketing right now – and there’s a BIG demand for content strategists. According to the Content Marketing Institute’s 2020 B2B Content Marketing Report, almost half of all businesses expect to ramp up their...
What Is Content Strategy? A (Complete) Beginner’s Guide
Everyone knows that you need great content to be successful online, but having great content is only half the equation. The other half is what you do with it, how you apply it as part of your overall marketing strategy. Here’s why: As of January 2020, there are 4.5...
Life as a Content Marketing Manager: 6 Skills to Have and Job Outlook
This post was originally published on June 21, 2018 and completely updated with fresh information on March 19, 2020. If content marketing is a ship, then the content marketing manager is its captain. 🚢⚓ For any content marketing endeavor to sail, this...
How to Gain More Engagement While Writing Less: 4 Advanced Content Promotion Strategies that Work
Since you started your blog, you’ve produced a ton of posts. They’re all quality pieces addressing relevant topics. What’s more, they’re everything blogs are supposed to be. They’re long-form, in-depth, and optimize low-competition keywords. So, why aren’t your...
Is College Worth the Cost? A Look at Today’s Education Landscape
We’ve heard it tons of times. “A college education is the key to a successful, financially secure future.” And maybe it was true 20 years ago. But things have changed drastically. In his book Leveraged Learning, education pioneer Danny Iny calls college, “…old, musty...
