by Julia McCoy | May 6, 2021 | Content Marketing
So, you’re a content marketer. What do you … do? Yep, I’ve heard that one a bunch. Content marketing has boomed in recent years. 84% of B2C companies used content marketing to grow their brand in 2019, and 59% of them increased their budget in 2020. In 2020, 60% of...
by Julia McCoy | Apr 21, 2021 | Content Marketing
Content marketing is everywhere these days … or is it? Type “what is content marketing” into Google and you’ll get 2.98 billion results. As far back as page 14, you’re still getting results that have that longtail keyword in the meta description. That isn’t surprising...
by Julia McCoy | Jul 23, 2020 | Content Marketing
This post was originally published in April, 2018 and updated in July, 2020. Ever feel like your content marketing efforts are okay at best? Now and then, a reader opts in to your email list. You’re making juuuust enough sales to keep your brand surviving. But it’s...
by Julia McCoy | Jul 9, 2020 | Content Marketing
Facts: If you don’t have any content marketing goals, you’re wasting your time cranking out fresh content each week. What?? 🤯 …It’s true. It’s even more frustrating if your content is beautifully written. It could be unique, inspiring, and engaging....
by Julia McCoy | Jun 25, 2020 | Content Marketing
Wondering how to position your brand? Not sure who or what you’re targeting? Or, are you struggling with content planning and creation? I’m willing to bet you a pretty penny or three it’s because you don’t have any marketing personas created. 💰 Personas are a...
by Julia McCoy | Jun 18, 2020 | Content Marketing
The COVID-19 pandemic has drastically changed the way we live. As of today, it has spread to nearly eight million individuals and claimed 435,662 lives. Across the world, 87% of students are out of school. 88% of organizations have mandated or encouraged their...