How to Choose Between Content Marketing Companies (What to Look for to Get the Best Content for Your Buck)
If you’re a business online, no matter your standing or status in your industry, you need content marketing. Not only is it today’s modern marketing – but it’s also the way to boost your brand presence, build trust with your niche audience, and nurture visitors so...
Is Your Content Marketing Team Really Working for You?
If you outsource your content marketing services, I'm going to ask you one crucial question: "Are you not experiencing real ROI (leads, sales, Google rankings) from your outsourced content marketing services?" You could be losing out if you’re buying content marketing...
Content Marketing Ideas: How to Come Up with Catchy Topics Across Platforms
Is your well of content inspiration everlasting? Or are you currently staring into the bottomless, black abyss of the idea void? If you’re in the second camp, you’re not alone. One of the top concerns for content marketers is project management flow, of which the...
6 Steps to a Content Strategy Framework That Leads to Mighty Content Marketing
My exponential business growth in the last few years at Express Writers was no accident. It wasn’t magic, voodoo, or happenstance. And it certainly wasn’t luck. Rather, our success jumped ahead because of the content marketing strategy I put in place in 2016. This is...
Blog Topic Ideas: 4 Free Strategies for Finding Your Next Best Topics
Coming up with new blog topic ideas can be tricky. And it's often just as, if not more, difficult than actually creating the content. But it doesn't have to be that way. There are easy, and free, ways to find topic ideas for your next blog post. Ready?...
The Top 5 Content Strategy Skills You Should Know This Year
One of the most common questions I receive from members of my Facebook community is: “What specific skills do I need to succeed as a Content Strategist today?” And while I could easily rattle off dozens of skills to answer this question, doing so would almost...
The 2018 Course Relaunch Story: How My Content Strategy Course Has Evolved into a Full-Circle Content Strategy & Marketing Training
After many late nights and extra shots of espresso in my lattes, ordered at Panera's drive-thru window from a barista that knows me all too well by now... Phase One has been completed of the Content Strategy Course 2018 relaunch. Watch the video for more, and scroll...
How to Explain the ROI of Content Strategy to Clients & Superiors Using Real Numbers
Let's face it: You already know how effective content marketing can be. You know that website conversions are 6x higher for content marketer adopters than non-adopters. You know that marketers who rate themselves as effective at content marketing allocate an average...
Course Update! We Just Launched $99/Mo Payment Plan Options for Our Students
As of this week, $99/month payment plans JUST WENT LIVE for the all-access (with mentoring) course. I'm super excited to share this additional method of payment for our potential Content Strategy & Marketing Course students. Why I Launched $99/Mo Payment...
6 Ground-Floor Rules to Map Out a Solid Content Strategy That Soars
Want success with content marketing? You need a content strategy. One without the other never works. I repeat... Never. You can’t build a house without blueprints, tools, and a plan. Similarly, you can’t build your content marketing without a stellar strategy....