What if I told you quality content isn’t enough to gain you content marketing success? Because the truth is, it’s not. You can post tons of content online, but unless it’s backed by content strategy, it’ll be like going on a journey without a set
Since you started your blog, you’ve produced a ton of posts. They’re all quality pieces addressing relevant topics. What’s more, they’re everything blogs are supposed to be. They’re long-form, in-depth, and optimize low-competition keywords. So, why aren’t your posts getting the engagement you expected?
“You HAVE to do video!” How many times have you heard that one? Well, there’s some truth to it. YouTube has over 2 billion active monthly users who watch over a billion hours of content each day – it’s the second largest search engine. Plus,
In this modern age, the jobs we’ve known for decades are blurring at the edges. They’re fusing into each other to create brand-new hybrids unknown a hundred (or even 50) years ago. And what’s surprising is people who manage to snag one of these hybrid
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught me something: Many emerging content strategists still need to learn the basics. And not just learn the basics either. They
Want success with content marketing? You need a content strategy. One without the other never works. I repeat… Never. You can’t build a house without blueprints, tools, and a plan. Similarly, you can’t build your content marketing without a stellar strategy. The strategy directly influences