This post was originally published in March 2018 and updated in August 2020. Let’s say you’re on a quest to find out this year’s top content strategy skills. (It’s a digital world these days, with Google’s search traffic alone ballooned up to double, and the
This post was originally published in April, 2018 and updated in July, 2020. Ever feel like your content marketing efforts are okay at best? Now and then, a reader opts in to your email list. You’re making juuuust enough sales to keep your brand surviving.
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught me something: Many emerging content strategists still need to learn the basics. And not just learn the basics either. They