This post was originally published in April, 2018 and updated in July, 2020. Ever feel like your content marketing efforts are okay at best? Now and then, a reader opts in to your email list. You’re making juuuust enough sales to keep your brand surviving.
New year, new content strategy skills for 2020? Well, not quite. Teaching my Content Strategy & Marketing Course over the past few years has taught me something: Many emerging content strategists still need to learn the basics. And not just learn the basics either. They
One of the most common questions I receive from members of my Facebook community is: “What specific skills do I need to succeed as a Content Strategist today?” And while I could easily rattle off dozens of skills to answer this question, doing so would