Hi Julia and Express Writers, Thank you for such a fantastic class! I can’t even begin to express how much I learned and how grateful I am for you laying all out with such detail.

I work with a travel payments company. We recently rebranded our digital wallet that is offered in partnership with a major airline in the Nordics. Now called SAS Travel Wallet, it includes many new perks for users.

For module 2, I created audience personas by using a combination of methods for targeting existing customers and the new customers. Although we had an existing customer base, we wanted to zero in on the perfect customer for the upgraded brand. Thanks to learning about audience personas, I also was able to pull relevant info from the existing customer base, which turned out to be super helpful.

I attached the audience personas plus a piece of a presentation – based on this class – that I used to internally to discuss why we need a blog for this product. (The Travel Wallet blog called Journeys is now up and running!)

Anyway, I can’t even believe what an amazing course you put together. It is definitely worth every penny, and I plan to go through the information again and again. I also signed up for the SEO course so I’m looking forward to diving into that content next.