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Productivity Improvement for Content Creators & Writers (How I Beat Content Creation Laziness & Had My Best Year Ever, in 2017)

Beating bad habits is never pretty.

But in the end, if you win, you’ll find SUCCESS.

Tremendous success.

Life-changing success.

Proof: My 2017.

First, here’s a recap of the year, and then the ‘how’ of beating laziness (to a point where I enjoy cleaning my office, I get up early, and I exercise, read and digest new course and educational marketing books every night instead of watching TV—what?).

In Part 1, I’ll do a study of what I got done, so you can see just how productive I got.

In Part 2, I’ll give you, first, the biggest method I used to teach myself what methods I used to be productive, and lastly, 18 actionable steps you can use TODAY to start beating your non-productive habits.

The 18 steps in Part 2 are individual tactics, tools and methods you can use immediately.

Because I believe in this topic so much, I made a podcast out of it, too. I focused on the last half (habit-training, and my 18 productivity tips) in the podcast. You can listen to that below, catch it on iTunes, and read the show notes on our site here.

If you’re here for the written case study, read till the end to catch every bit. I promise, it’s good stuff.

If you were inspired in any way, I’d absolutely love to hear from you in the comments.

The Case Study: Productivity Improvement for Content Creators & Writers, How I Beat Content Creation Laziness in 2017

productivity improvement for content creators

Table of Contents: What’s Ahead in Our Case Study on Productivity Improvement

  • Part 1: One Writer’s Productivity Improvement Case Study: What Got Done (The Epic 2017 Goal Accomplishment Timeline)
  • Part 2: What You Really Want to Know: How the Hell Did Julia Stay That Productive in 2017?
  • The #1 Reason I Got Incredibly Productive In 2017: How I Trained Myself on Habit Behavior For 2 Months
  • 18 Tips for a More Productive Environment, Daily Habits & Office/Life Tools

table-of-contents productivity for writers

Part 1: One Writer’s Productivity Improvement Case Study

What Got Done (The Epic 2017 Goal Accomplishment Timeline)

Here’s exactly what went down in my books (pun, because I wrote a book) last year.

Read below the short list for an in-depth timeline on each project.

– Created and launched a comprehensive, 75-video Content Strategy Certification Course (from beta launch to final product and new site built from scratch, ending the year with 34 students in the course) 

– Wrote and published a 366-page paperback, Practical Content Strategy & Marketing, self-published on Amazon, Barnes & Noble, and iBooks

– Took on my first real speaking gig, live streaming and webinars

– Led my content agency to 20% growth + heightened efficiency, hired 20 new members out of more than 2,000 tested candidates

– Published 70 blogs, 9 podcasts, and over 45 guest blogs

– Went to CMWorld, and was inspired to YouTube more: came home, filmed 6 shorts for a themed show in the next few months that earned over 1,100 views

– Started and grew a new community on Facebook, Content Strategy & Marketing, to 500 members in 4 months

– Oversaw and participated in 51 #ContentWritingChats (the Twitter chat my agency runs every Tuesday at 10 AM CST live on Twitter)

Short note on my home life, if you’re wondering: I’m married, with a 3-year-old toddler who keeps me on my toes.

So, yes, I’m busy with my home life, too!

Here’s an in-depth case study on how each of these projects were accomplished in 2017.

The Practical Content Strategy Certification Course Was Created

Here’s a timeline of how the course research, creation, launch and marketing happened.

It started in January: In January, a local client to me in Austin, Texas (Magnificent Marketing) called me up and asked if I could come teach their office content strategy and SEO writing. That jumpstarted everything. I studied the course and content strategy industry. Course competitors. What it would take to create a course. I took Teachable’s Profitable Teacher course. I decided on a course platform (Teachable).

In April, I launched the course sales page and gave my list a date: I decided I’d take on creating a course, and I gave myself a deadline: mid-June of 2017. I launched a course sales page with one of my first-ever filmed marketing videos in April of 2017, announcing the launch date. Because I announced the launch date, I had to make it happen, and I buckled down.

I outlined the course and researched the industry in May: By the end of May, I had my course outline. It was scary, but I knew what I was taking on: creating an ultimate industry education. The below screenshot doesn’t even include the last module.

(This outline is 85% different from what’s in the final course – I did tons of lesson restructuring as I created.)

I surveyed my list to jumpstart my course outline, too. I asked the content marketers I knew for their pain points—and they took the time to tell me, down to a T, what their biggest frustrations were.

The course creation process took me two non-stop months of focused work: Then, from May 1—June 27: I compiled and created the 75-video lesson certification course. With the outline and surveys under my belt, I researched, scripted the content, recorded audio streams, created video with a producer out of the audio streams, wrote workbooks and cheat sheets, had those designed, compiled it all into Teachable with another support agent and published the lessons.

I took a week per stage: writing, scripting, audio recording, and video production, creating 20-30 videos in total per week in the various stages of production.

Here’s what my course creation process looked like:I’d also reached out to several influencers, like Michele Linn from CMI, Steve Rayson from BuzzSumo, Sujan Patel, the SEMrush team, and a few others, who all said yes to recording a guest lesson for my course with me. ?

Michele Linn shares practical tips on content strategy in guest video lessons inside the All-Access Course.

With over 400 pages of scripted content to turn into video, I had to push my deadline to June 27 because the mass of content creation had maximized my abilities beyond belief, and turned into what felt like a giant mass of “nearly-impossible.” I was filming up to 15 videos in a day, at one point.

Here am I, recording the LAST THREE videos for my course. Yes, the giant light was in my FACE most of the time.

But, I got the entire gigantic course created, finally, by June 27.

I launched the first version of my finished course for a 15-day period, then closed it: I finally “did it.” The last course lesson was uploaded, I slept better at night, my biggest industry project to date was DONE. From June 27—July 11: I beta launched the course over a 15-day period with paid access (after researching and learning that paying students, on beta, are more invested to tell you the truth). 21 students enrolled.

July 11—September 1: I worked closely with my beta students to make sure the curriculum was up to par. One lesson in Module 2 had to be entirely rehauled, as it wasn’t practical enough for a freelancer budget. We also bought the main course domain, and built www.contentstrategycourses.com from the ground up to house the course on relaunch. The students in beta launch, after I worked with them in the student group and did a few curriculum tweaks, were thrilled with the course. I couldn’t have been happier to hear their feedback.

The evergreen course site went live (www.contentstrategycourses.com): September 1, With a lot of hard work and late night, the new course site went live, and the payment gateways and access to the new payment gateways via Teachable from our WordPress site went live.

Sleek new site built by my awesome husband, Josh!

Currently, new students enroll every few weeks. In 2018, my focus is to increase that number to 100+ enrolled students.

Ending the year with 34 students: We end the year with 34 students enrolled.

This year, 2018, my goal is 100 students in the course, and I’m also going to get it certified as a state-accredited course so it can be taught in colleges.

Read more about the course launch in my Medium story.

My Third Book, Practical Content Strategy & Marketing, Was Written & Published

I wrote a 366-page paperback and Kindle book, Practical Content Strategy & Marketing, from compiling, re-editing, cutting and finessing all my course scripted content. My new book is the accompaniment to my course, paperback (physical) version. It took over a month just to compile the content I wrote for my course into a readable, flowing book. I hired a designer, editor, and formatter and had multiple proofreading sessions.

I had the honor of having Mark Schaefer say yes to writing my foreword, which was a very exciting moment in 2017.

For my book launch, I came up with hosting a book launch party live on Facebook. We had over 1,500 views on the Live, and the book became an Amazon bestseller on launch day (November 30, 2017) in three categories.

The book is live on Amazon, B&N, and iBooks.

I Took On My First Real Speaking Gigs, Did 6 More, & Completed My First Hour-Long Webinar

My first real speaking gig ever (that I actually said “yes” to) was Jason Schemmel’s GSDChat, a podcast show.

That led to more:

I Went to CMWorld, Came Home & YouTubed (6 Shorts for a Themed Show That Earned over 1,100 Views)

In September of 2017, I traveled to Cleveland Ohio with my agency Content Director, Hannah Darling, and went to CMWorld for the first time.

I was inspired so much by the sessions that I attended, that I went home and almost immediately came up with doing a YouTube show. I filmed, edited and published a few episodes in a show format on my YouTube channel. The show isn’t actively running, but all episodes of the Content Marketer’s Café can be watched on my channel. In total, I filmed and published six videos for YouTube, and went from barely 20 subscribers to over 120.

I Launched Content Strategy & Marketing, a new Facebook Group of 500+ Members

 I launched a brand new community, my Facebook group Content Strategy & Marketing, in September of 2017.

I actively spent 10 minutes a day growing and moderating the group, some days spending up to 1 hour to create group content. We started New Year’s Day of 2018 with 501 members in the group. It’s growing by an average of anywhere from 5 to 30 daily new members now.

We tie our Twitter chat, #ContentWritingChat, to this new community by asking our Twitter live chat participants to join the Facebook group. Our Twitter chat has been running since January of 2016.

My Content Agency, Express Writers, Had 20% Growth, Heightened Efficiency, & I Hired 20 New Key Members From 2,000+ Tested Candidates 

In 2017, we experienced about 20% growth compared to the previous year in our agency at Express Writers, and a significant efficiency boost.

I developed a new business structure, implemented it, and oversaw our marketing, new hiring, and growth. In January, I hired and worked with our amazing current Content Director, Hannah, to implement new methods for better content efficiency. I also interviewed more than 2,000 candidates, and hired 20 solid team members from those I tested and interviewed.

The best part from this year of learning and restructuring was the heightened efficiency our team now has. We have evening staff covering extra hours and a new role that has significantly boosted our delivery speed.

Hannah was invaluable in helping me make these things happen, and our 2017 agency growth was exactly what I’d hoped for. 

I Wrote & Published 70 Blogs, 9 Podcasts, and 45 Guest Blogs, and Was In 51 #ContentWritingChats

The content creation number here may look large, but, my content creation lessened quite a bit this year: last year, we were publishing over 120 blog posts, and 17 podcasts.

In 2017, I focused on less, and achieved more, on the Write Blog. We had immediate sales come from some of the new blogs (we had a few new clients read them who wanted to buy our content services right away—within minutes of reading the blog!), and we indexed over 2,000-3,000 more keywords in Google with our blog content.

write blog

(I also updated about 50 older blog posts.) I wrote more than 45 guest blogs, and published nine podcast episodes. I also participated in 51 #ContentWritingChats, which is the weekly Twitter chat I’ve been running since January of 2016. (My social media manager, Rachel, does the legwork of managing it.)

My show, the Write Podcast, grew by 4,000 downloads to about 9,000 downloads. I also had a guest blog I wrote hit top-shared on a platform of over 600,000 readers.

Part 2: One Writer’s Productivity Improvement Case Study

What You Really Want to Know: How the HECK Did Julia Stay That Productive in 2017?

Let’s review my checklist of 2017 finished projects again.

In 2017, I:

  • Launched and created a comprehensive, 75-video course (ending the year with 34 students in the course)
  • Wrote and published a 340-page book
  • Took on my first real speaking gig, live streaming and webinars
  • Led my content agency to 20% growth + heightened efficiency, hired 20 new members out of 2000+ tested candidates
  • Published 70 blogs, 9 podcasts, 45+ guest blogs
  • Went to CMWorld, and was inspired to YouTube more: came home, filmed 6 shorts for a themed show in the next few months that earned over 1,100 views

Okay, so here’s what you really want to know.

What you really really want.

How the heck did I get all of this DONE?

There are several main contributing factors that made this year a productive success.

Let’s dive in.

The #1 Reason I Got Incredibly Productive In 2017: Habit Behavior For 2 Months

Let me repeat that:

The #1 reason I got incredibly productive over 2017 was the habit behavior I trained myself on for two months.

habit behavior

And the habit behavior process was the rigorous process of creating a 75-video curriculum from nothing, with a set two-month deadline. This process forced me to break my old habits and form new ones.

You know how they say you can form a new behavior and a new habit in 2 months?

(By the way, here’s why 20 days is a myth).

Teaching yourself a new habit by committing to a huge, two-month or more project that you’ve always wanted to do—that will bring you more meaning in life, and truly feel rewarding to accomplish—then, training yourself productivity measures during the creation time, can change your life.

But those two months of “get it done” time can feel a lot like birthing a baby.

Hard.

Difficult.

Your body resists. You want to sleep just a little more.

You want to ignore that hateful early alarm clock sound. Stay up late because that Netflix show is just too good right now.

You want to stop when the going gets hard.

It’s a natural reaction.

But if you don’t buckle (and yes, tears and frustration may occur during the habit-forming process), you’re going to emerge with a more productive version of yourself.

The new you.

Also: the permanently new you (it’s totally okay to have moments of weakness, but you will see your habits significantly changed, and you’ll lapse less and less).

Not just new-productivity-fad you.

My course creation process, buckled into a non-negotiable deadline that I announced to the world, published in my waitlisted sales page, and couldn’t back down from, was exactly the behavior-teaching I needed to kick my content laziness to the curb and truly, really, give me the productivity improvement that has lasted in my system now for more than six months.

So, becoming my most productive self happened in the process of creating my course.

Day in and day out: in two months, I got 75 lessons outlined, researched, written from nothing, created rough visuals my designer turned into perfected finalized ones, then, recorded and editing audio streams for each of those 75 videos, and finally, audio + images put together in a flowing video format.

I had help only with the final image design and actual video export, once I’d gotten the lessons written, the audio recorded and edited, and all the images ready to go.

To make it all happen before the deadline, I got up early (5 a.m.) and skipped luxuries like Netflix, restaurant outings in the middle of the week, and time off. I did take evenings off for my family, but that was about it. I worked from 5 a.m. till late afternoon, with breaks for breakfast, lunch, and short fresh air breaks in-between.

So, my habit behavior, taught through a rigorous scheduled process of getting a huge project done each day (which I did by taking on something crazy huge—the course—with a crazy tight deadline I set for myself—two months), worked incredibly well for me.

Now, what about all the tools and methods in the day-to-day of productivity?

Here are some day-to-day content productivity tips I relied on that you can use right away to boost your productivity—and in a way that won’t require taking on writing and filming a 75-video course.

But hey.

If you’re inspired by reading my habit-forming story—why not take on the project you’ve always wanted to do (write a book, create a course, etc.), and set a two-month goal for yourself?

Get up early every day to make it happen, and use my tips and tools below.

18 Tips for a More Productive Environment, Daily Habits & Office/Life Tools

Please note for full disclosure, the Amazon links contain affiliate links. These are products I use and love every day.

Read this list to take inspiration from my amped-up productive environment: use the right tools, methods, and systems for maximum success.

1. First, know that your work environment matters & that you need dedicated space 

This is important:

Do not just sit down to work anywhere.

Plan where you sit for heightened productivity.

What you sit in, and where you sit at makes ALL the difference.

That’s my first and most important tip. Once your mind knows this, everything else gets easier.

2. What to sit in, and where to sit at: I recommend a yoga ball chair & adjustable desk

For writers and creators (designers, video editors, etc.), when it comes to sitting down for that content creation time, I highly recommend a Gaiam Balance Ball Chair + adjustable desk. The Gaiam chair can act as an exercise to strengthen your core: and the adjustable desk is great if you want to change it up and stand for a while instead of sit, when you’re at the desk for long creation hours.

Here are the ones I have.

Here’s how that looks in my office.

gaiam chair in office

Bonus: read about my recent office makeover on my Instagram account.

The chair costs $79.98, and the desk costs $252.

Both are more than worth it.

However, my heightened productivity isn’t just in one “magic” chair or desk. So, keep reading for more tips.

3. Your work environment should have natural light

It’s very important to work in a well lit environment. I’m not talking about a super bright fluorescent office light (those can actually give you headaches: watch out for the ones that contain mercury). I’m talking about outdoor light (roll up those shades and let the sun in!).

I have two giant windows that are basically the entire right wall of my office. Working against the windows (with the sunlight not in my direct line of vision, but in my parallel view) really enhances my mood process. There is something in the natural, bright light coming in that boosts my productivity.

office windows

There are scientific studies behind this that show the importance of natural light, by the way.

Think about the rooms in your house or workplace and where you can go work to make full use of natural light situations. Bonus: the Gaiam chair is easily portable and not heavy.

4. Get a favorite spot for secondary seating on those slow creativity days

I also recommend a secondary place to sit and work. This is to jumpstart your creativity on those “slow” days, when you don’t feel very motivated to sit on something like a Gaiam Yoga Ball chair. I have a small office couch that I transition to when I need more of a “comfortable” sit for my thought process (idea phases) or those days when I just need to sit a little longer with coffee before I work.

I also have a favorite corner at Panera Bread, which is just 15 minutes up the road. Sometimes, I’ll go to WeWork, which is about 20 minutes away.

The quiet ambience at WeWork is pretty awesome.

5. Invest in fast tech

tech tip productivity

Do not, do NOT, use slow tech.

I’m dead serious.

DEAD. SERIOUS.

When I upgraded to a Mac (over 5 years ago), it made the WORLD of difference in my speed. And before that, you must know that I was on a Windows PC, unwilling to convert to Mac, since the time I was 12 years old.

This writer converted, unwillingly, to Mac.

I was in for a shock.

Paying $1,500.00 for a computer that can actually keep up with me ended up being more than worth it.

My first Mac (a Macbook Pro) was the first computer that never froze with my speed.

And it’s been totally worth the investment.

Make the investment in a Mac, and take the time to learn this tool. You will thank me later.

6. Increase your typing speed and know your computer hacks

My husband (and probably everyone else—they just aren’t as honest as he is) cannot sit next to me when I type. I type fast, and that seems to create an annoyingly loud version of “clacking,” according to him.

97 wpm, or 487 CPM, 98.15% faster than everyone else.

The downside: I’m loud when I type because my fingers are flying.

(Just took this test January 2, 2018!)

But this is how I get a lot of content written, fast. If you’re looking to type faster, which will definitely speed up your content creation, here are my top three tips (merged into our list of 18).

7. Learn how to type the right way

I’ve been typing since I was 9. Luckily, when I was 9, I learned how to type the right way (you know, with your fingers in “home” position) by being homeschooled on a word processor. It took a few weeks to get it down, and a couple months to feel comfortable and speed up. Hopefully you’re already typing correctly, but if not, take time out to learn. There are a ton of YouTube tutorials.

8. Type a lot. Consistently. It’ll get smoother, I promise

typing speed hack productivity

The number one way I learned to type fast was by writing a LOT. Tons of content. You can even practice re-typing a really good blog that you enjoyed reading. The key here is to get writing flow down to match your typing speed. The goal is that your thoughts and your fingers speed up to a point to where you’re able to type out a cohesive, flowing sentence without hesitation and get into a creative flow.

9. Know your keyboard hacks

Use your shortcut keys. Don’t ever right click to copy and paste. Use Ctrl + x or, if on a Mac, Command + x. Know your shortcut keys: I can’t tell you how much faster this makes me when I work with content (writing, editing, even posting in WordPress). Take time out to learn these.

Here’s a list of shortcut keys for Windows, and shortcut keys for Mac.

10. Make productive habits a part of your day

habits for productivity

It’s not enough to have a great computer, natural office lighting, an awesome lightning-fast computer.

You MUST make productive habits.

Here are a few.

11. Drink more water than you think you should

We’re made up of 60% water. Did you know that water energizes your muscles, keeps your skin looking fresh, helps your digestion, absorption, circulation, transportation of nutrients and maintains your body temperature? WebMD will tell you more.

The rule of thumb is a half-gallon, or 8×8 (eight 8-ounce glasses).

Keep a water glass at your desk, and stop to drink water consistently. Stay hydrated, and your body will work better—and your mind will, too.

12. Make time for exercise

Regular exercise makes your heart (cardiovascular) health stronger, and your lungs work better. Sitting at our desks all day without exercise breaks actually makes our bodies very weak. Also, exercise releases endorphins which energize your mental state, boosting your creativity.

The Department of Health and Human Services recommends these exercise guidelines: Get at least 150 minutes of moderate aerobic activity or 75 minutes of vigorous aerobic activity a week, or a combination of moderate and vigorous activity.

For example, I do 20 minutes of yoga a day (one of my 2018 resolutions was to do this every day without fail—so far, so good). That’s 140 minutes of moderate—vigorous (somewhere in there) activity per week, which is just 10 minutes below the recommended weekly amount, so I’m doing pretty good. Also, yoga qualifies as aerobic exercise, especially power yoga.

13. Eat clean and drink nutritional drinks

drink juice to be productive

I haven’t had mainstream brand soda in years, and I avoid processed, unhealthy foods as much as possible.

Instead, I eat clean—salads, organic foods packed with nutrients, throughout the day. And, my go-to brain-food drink is a cold-pressed juice. Downing a whole juice can actually take me from down and lacking creativity, to up and running with a fresh mind again. “Cold-pressed” basically refers to the process that the juice is made with. Cold-pressed juice is made with a hydraulic press using thousands of pounds of pressure to extract the most amount of healthy liquids from fresh fruits and vegetables, which means the maximum nutrients are kept inside the final bottled juice you buy and drink.

They’re expensive, but I turn to cold-pressed juice instead of coffee in the afternoon to avoid the unwanted buzz I get from too much coffee—and the juice I drink acts like a refresher to my brain, much like caffeine but in a lighter way. My favorite juice brand is currently Suja, which you can get in most grocery stores.

14. Set deadlines for your projects

Give yourself deadlines for everything, and work to at least meet if not beat them.

Can’t beat them (translate: meet them on time or finish early)? You need to listen to the next tip.

14. Get up earlier, and get an accountability partner

These two go hand in hand.

To really make your projects happen, if you can’t do that on your own, you need an accountability partner, and you need to start rising earlier.

It’ll make ALL the difference.

I mean it.

These three reasons (deadline-setting, getting up early, and getting an accountability partner) created a winning trifecta that actually helped me finish my course in an accelerated fashion.

Mid-way through May of 2017, I was afraid I wouldn’t be able to hit my June deadline for finishing the course. I’d taken a week off when my kid and I got sick, and I didn’t feel too inspired when I came back the next week. Plus, my husband’s parents were staying with us for a whole week at the end of May.

I got really worried.

How the HELL was I going to get my course done on time?

I had to get my butt in gear, though, fast, because I’d set a deadline and told the world about it.

So, I hit up a local friend, who is a real estate agent and an all-around intelligent lady. She’s got the same entrepreneurial mind I do.

I asked my friend, Kelly, if she was interested in getting up early to complete projects. She said yes. So, we checked in with each other via text at 5:15 a.m.

I vividly remember the first 5:15 a.m. morning in May.

Now, I am NOT a morning person.

Do not, I repeat, do not kid yourself right now.

Julia isn’t some early riser that gets up before the sun because she likes to.

In fact, I’d been sleeping in without an alarm before this awful week in May. I love sleep. I am one of those people that will sleep 10 hours a night if you let me.

So the first 5:15 a.m. morning was downright awful.

My alarm went off, my friend checked in, and because of her text that simply read “Are you up?”, I got up. It was that simple.

Then, I stumbled into the closet and found clothes. I stumbled into the kitchen and made my morning tonic (apple cider vinegar and water). I stumbled into the office and squinted at my computer screen.

I sat there, not feeling up to it at all.

I pushed through. I blinked, hard. I finished my tonic. I walked around the room. I sat back down.

5:25 a.m.

I started writing.

It was insanely hard.

I kept doing it.

5:35 a.m.

Then something happened—the research and the writing got easier and easier.

I just needed to break through.

By 7 a.m., I’d written three-course lessons, all beautiful pieces of content, well-researched and best of all—finished.

I repeated this, the next morning, and the next. I got off track a couple times—both my friend and I caught movies with our husbands and stayed up too late—and got back on track.

It got easier.

And those two habits, accountability from a friend and getting up early, were one of the biggest reasons I got my course done and completed on time in 2017.

15. Put on some music—some concentration music

You’re going to love this.

There is, in fact, a tiny little secret I have up my sleeve to getting more content done inside a day.

Seriously—it’s the difference of me stopping early for some Netflix or relaxation, or pushing through to get that big blog completely finished and wrapped up before the weekend.

It’s called 3 Hour Focus Music: Study Music, Alpha Waves, Calming Music, Concentration Music, ☯465, and it lives on YouTube.

This particular 3-hour reel actually calms my senses, enabling and boosting my thought process: and if I put headphones in, it can drown out everyone around me and help me write like a fiend. My fingers sound like they’re on fire, I type so fast.

And it’s good content, not just deadline-oriented content. My brain is working.

Seriously.

This music works to boost the brain.

Try the YouTube Focus Music reel.

It might change your concentration levels in a big way.

16. For entrepreneurs: get support in the day-to-day of running a business

If you run your own business, even if it’s a writing agency, consider how and where you need to invest in support.

Support can change your life.

There is no way on earth I could do everything I do in blogging and content production without my team.

True story: I first built Express Writers as a freelancer to handle my own content creation, when I couldn’t handle any more writing on my own.

It’s true: I built my company for me, and I still use it for that purpose.

Today, I consistently work 1:1 with two trained, select writers in my team of 40+ to help me produce my specific blog content. I come up with topics, outlines, research the keyword, publish dates, pitch editors, get collaborations up and running. I write and schedule all my emails for the content. But my writers help support me, tremendously.

Need help? Talk to our content team.

17. Remember that busy isn’t always productive, so audit your actions and adjust to get more productive

I end this productivity case study with a reminder:

Busy isn’t the same as productive.

Be sure you’re aware of the difference.

Here’s a great definition from Larry Kim and Conor Neill on busy vs. productive.

It’s a Wrap: Productivity Improvement for Content Creators & Writers (How I Beat Content Creation Laziness & Had My Best Year Ever, in 2017)

I hope you found this case study useful.

Don’t forget to let me know in the comments if you’d like some accountability, and I’ll follow up with you and check in.

(Limited to 3 people – so I don’t forget about anyone!)

And as always, I’d LOVE to teach you practical content strategy & marketing.

So, check out the All-Access Course below, if you need the help.

profitable content strategist skills

Opinions

  1. Post comment

    This was interesting but way too much info at once IMHO. I wish the 18 productivity tips was just a text-only shorter type of doc. I took time to cut and paste what I wanted in my personal word doc for future reference. Also, just curious what site you used to test your typing speed. Thanks and good luck, I know I will never do anything you do but I appreciate those that do.

    Permalink
    1. Post comment

      And you gave me a good idea – next time I may just create a short vertical image with the points by themselves, to make for more digestable content, when the written side is as long as this was.

      Permalink
  2. Post comment

    Thanks for stopping by, Susan! My motto in content creation is always overdeliver instead of underdeliver 😉 And for me, the 18 points weren’t enough by themselves, an explanation to go with was also important. I did create the 25 min podcast as a shorter format for those not wanting to read the case study. In any case, I’m glad to hear this was useful! Here’s to an amazing 2018 🙂

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  3. Post comment

    I absolutely love your blog.. Very nice colors & theme.
    Did you create this site yourself? Please reply back as I’m hoping to create my very own blog
    and would love to learn where you got this from or what the theme is named.

    Permalink

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