How to Stand Out from 500 Million Blogs with a Content Differentiation Factor (CDF)
I’m not exaggerating: There are far more than 500 million blogs online in existence today. 🤯 Each day alone, an average of four to five million blog posts go live. That’s over 3,000 blogs a minute! So, should you even bother blogging at all? 🤷🏼♀️ How the heck are you...
How to Increase Your Online ROI through Building a Solid Content House
What if I told you quality content isn’t enough to gain you content marketing success? Because the truth is, it’s not. You can post tons of content online, but unless it’s backed by content strategy, it’ll be like going on a journey without a set destination and map....
How to Launch Your Career as a Freelance Content Strategist
Content marketing is easily the hottest field in digital marketing right now – and there’s a BIG demand for content strategists. According to the Content Marketing Institute’s 2020 B2B Content Marketing Report, almost half of all businesses expect to ramp up their...
What Is Content Strategy? A (Complete) Beginner’s Guide
Everyone knows that you need great content to be successful online, but having great content is only half the equation. The other half is what you do with it, how you apply it as part of your overall marketing strategy. Here’s why: As of January 2020, there are 4.5...
Life as a Content Marketing Manager: 6 Skills to Have and Job Outlook
This post was originally published on June 21, 2018 and completely updated with fresh information on March 19, 2020. If content marketing is a ship, then the content marketing manager is its captain. 🚢⚓ For any content marketing endeavor to sail, this...
How to Gain More Engagement While Writing Less: 4 Advanced Content Promotion Strategies that Work
Since you started your blog, you’ve produced a ton of posts. They’re all quality pieces addressing relevant topics. What’s more, they’re everything blogs are supposed to be. They’re long-form, in-depth, and optimize low-competition keywords. So, why aren’t your...
Is College Worth the Cost? A Look at Today’s Education Landscape
We’ve heard it tons of times. “A college education is the key to a successful, financially secure future.” And maybe it was true 20 years ago. But things have changed drastically. In his book Leveraged Learning, education pioneer Danny Iny calls college, “…old, musty...
10 Must-Have Video Strategy Skills Every Content Strategist Needs
“You HAVE to do video!” How many times have you heard that one? Well, there’s some truth to it. YouTube has over 2 billion active monthly users who watch over a billion hours of content each day – it’s the second largest search engine. Plus, high-quality video content...
So, You Want to Be a Content Marketing Strategist?
So, you want to be a content marketing strategist. Now what? Maybe you’ve already downloaded our content marketing strategist cheat sheet and already know you love creating a content strategy. Maybe you’re wondering to yourself, do I have what it takes to...
How to Get into Content Strategy: A Nutshell Guide
In this modern age, the jobs we’ve known for decades are blurring at the edges. They’re fusing into each other to create brand-new hybrids unknown a hundred (or even 50) years ago. And what’s surprising is people who manage to snag one of these hybrid jobs enjoy a...