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How to Define a Target Market: A Step-by-Step Guide

How to Define a Target Market: A Step-by-Step Guide

You’ve heard it a ton of times. “Know your audience.” “Marketing to everyone is marketing to no one.” “Speak directly to your target market.” The only problem? You don’t know who your target market is. And if you think this is a big problem, you’re right. In fact: 51%...

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