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How to Define a Target Market: A Step-by-Step Guide
You’ve heard it a ton of times. “Know your audience.” “Marketing to everyone is marketing to no one.” “Speak directly to your target market.” The only problem? You don’t know who your target market is. And if you think this is a big problem, you’re right. In fact: 51%...
Content Marketing Goals: The Complete Roadmap to Successful Content
Facts: If you don’t have any content marketing goals, you’re wasting your time cranking out fresh content each week. What?? 🤯 ...It's true. It's even more frustrating if your content is beautifully written. It could be unique, inspiring, and engaging. It’s the kind of...
Productivity Tips for Remote Workers: 18 Proven Tips to Get You Nailing Those Tasks Before Deadlines
Remote workers face a HUGE obstacle on the road to success. It’s called a ton of names… …procrastination… …writer’s block… …working hard, not smart… …but it all basically means the same thing. Having low productivity. Does this sound like you? Do you slack off in the...
3 Reasons to Invest in an Online Writing Course: Announcing the Launch of My Unlearn Essay Writing Course
I’m incredibly excited to share the news with you. My new course, Unlearn Essay Writing: Your Professional Online Writing Course, is now open for beta enrollment! Enroll now at prowritingcourse.com. I created Unlearn Essay Writing to solve a problem I’ve seen...
Your Next Reading List: The Best Books on Content Strategy to Level Up in 2020
Looking for the best books on content strategy? Good luck. Type “content marketing” into Amazon and you’ll get about 5,000 results. If you try “content strategy,” you’ll do a bit better at a mere 4,800 results. How do you know what’s worth reading? To be honest,...
How to Create a Persona That Connects Your Brand to Your Buyers
Wondering how to position your brand? Not sure who or what you’re targeting? Or, are you struggling with content planning and creation? I’m willing to bet you a pretty penny or three it’s because you don’t have any marketing personas created. 💰 Personas are a...
Content Consumption Trends in 2020 and Beyond: Is the Covid-19 Media Gluttony Here to Stay?
The COVID-19 pandemic has drastically changed the way we live. As of today, it has spread to nearly eight million individuals and claimed 435,662 lives. Across the world, 87% of students are out of school. 88% of organizations have mandated or encouraged their...
Why Developing a Real Content Strategy Leads to Online Success
This post was originally published in November, 2019 and updated in June, 2020. Content is king, which makes your content strategy the parliamentary system. 👑 Developing a content strategy is the way to keep your kingdom running smoothly. Consider this: As of...
8 Content Marketing Skills You Should Learn That Will ALWAYS Be in Style
Content marketing is on target to be a $400 billion industry within the next year or two, with 70 percent of businesses actively engaged in it. Want to learn how to do it? Now’s a great time. But you’ll need the skills and technical expertise if you want to thrive in...
Announcement: My New Professional Writing Course Opens Up Soon for Beta Enrollment
I’m super excited to share my brand-new professional writing course with you! It’s called Unlearn Essay Writing: Your Professional Online Writing Course. Check it out: prowritingcourse.com. The goal of this launch is to solve one of the worst habits I’ve ever come...
