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Content Consumption Trends in 2020 and Beyond: Is the Covid-19 Media Gluttony Here to Stay?
The COVID-19 pandemic has drastically changed the way we live. As of today, it has spread to nearly eight million individuals and claimed 435,662 lives. Across the world, 87% of students are out of school. 88% of organizations have mandated or encouraged their...
Why Developing a Real Content Strategy Leads to Online Success
This post was originally published in November, 2019 and updated in June, 2020. Content is king, which makes your content strategy the parliamentary system. 👑 Developing a content strategy is the way to keep your kingdom running smoothly. Consider this: As of...
8 Content Marketing Skills You Should Learn That Will ALWAYS Be in Style
Content marketing is on target to be a $400 billion industry within the next year or two, with 70 percent of businesses actively engaged in it. Want to learn how to do it? Now’s a great time. But you’ll need the skills and technical expertise if you want to thrive in...
Announcement: My New Professional Writing Course Opens Up Soon for Beta Enrollment
I’m super excited to share my brand-new professional writing course with you! It’s called Unlearn Essay Writing: Your Professional Online Writing Course. Check it out: prowritingcourse.com. The goal of this launch is to solve one of the worst habits I’ve ever come...
How to Explain the Value of Content Marketing in 4 Easy Points
Content marketing isn’t going anywhere – if anything, about to slay traditional online advertising for good. Don’t believe me? Check this out: The content marketing industry is expected to grow by $270 billion over the next four years, becoming worth over $412 billion...
Digital Marketing vs. Content Marketing: Explaining the Difference, Examples, and Definition
Digital marketing vs. content marketing. Knowing one from the other can mean the difference between success and failure in your online marketing endeavors. Because yes, you can be hugely successful when you market online. For instance, consider Buffer. What Buffer did...
Content Creation During a Pandemic: 17 Hot Topics Right Now
Let’s cut to the chase. Your audience doesn’t care about the content you publish the way they did before COVID-19. (It's why I've pushed 'pause' on a BUNCH of irrelevant topics on our content calendar.) For example, if you own a popular travel blog, you’ve likely seen...
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Summer 2020 Updates to The Content Strategy & Marketing Course
It's that time... Time to update my course curriculum for my team, mentees, students, and all the incredible, hard-working people I teach. 🔥 My story of getting into teaching is rather simple. Back in 2017, after working full-time for five years as a self-taught...
Recap of My Live Talk: How to Step Past Your Inner Critic & Develop Heartfelt Content
Did you know? Over 6 billion searches/day happen in Google. One goal you should have as a content creator is to make sure that your content ranks well in relevant searches. Even if you have all of the right content strategies in place when it comes to searchability,...
