Is Your Content Marketing Team Really Working for You?
If you outsource your content marketing services, I’m going to ask you one crucial question: “Are you not experiencing real ROI (leads, sales, Google rankings)
Content Marketing Ideas: How to Come Up with Catchy Topics Across Platforms
Is your well of content inspiration everlasting? Or are you currently staring into the bottomless, black abyss of the idea void? If you’re in the
So You Want to Be a Content Marketing Manager? 3 Skillsets to Have & What the Job Market is Like
If content marketing is a ship, then the content marketing manager is its captain. For any content marketing endeavor to sail, this leadership role is
3 Reasons a Digital Marketing Certification Means Nothing Without Solid Results
Digital marketing is a hot industry. Hot – like ghost chili pepper hot. Way back in 2015, it was one of the top ten industries
6 Steps to a Content Strategy Framework That Leads to Mighty Content Marketing
My exponential business growth in the last few years at Express Writers was no accident. It wasn’t magic, voodoo, or happenstance. And it certainly wasn’t
Blog Topic Ideas: 4 Free Strategies for Finding Your Next Best Topics
Coming up with new blog topic ideas can be tricky. And it’s often just as, if not more, difficult than actually creating the content. But
5 Easy Ways to Step Up Your Content Marketing Game this Year
Is your content marketing feeling a little samey, dull, or blah? Are you doing some good stuff, but your results are still plateauing? It’s time
Course Update: 3 New Lessons Added to the Curriculum for March 2018 (Consulting Your Clients, Pricing Guide, & Instagram Leads)
I’m excited to share that three new lessons went live inside The Content Strategy & Marketing Course curriculum last weekend. My new lessons focus on
The Top 5 Content Strategy Skills You Should Know This Year
One of the most common questions I receive from members of my Facebook community is: “What specific skills do I need to succeed as a
The 2018 Course Relaunch Story: How My Content Strategy Course Has Evolved Into a Full-Circle Content Strategy & Marketing Training
After many late nights and extra shots of espresso in my lattes, ordered at Panera’s drive-thru window from a barista that knows me all too well
